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Natureworks: Green Chemistry’s Contribution to Biotechnology, Innovation, Commercialization, and Strategic Positioning
Larson, Andrea; O'Brien, Karen; Anderson, AliaCase DARDEN-ENT-0089-EEntrepreneurshipIn 2002, NatureWorks LLC, a small subsidiary of U.S. agricultural giant Cargill Inc., was recognized for its development of the first synthetic polymer class to be produced from renewable resources, specifically from corn grown in the American Midwest. The product held the potential to substitute a renewable feedstock for petroleum-based polymers. With this enormous vote of confidence, the company was poised to move forward from a niche market in...Starting at €8.20
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Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design
Larson, AndreaCase DARDEN-ENT-0099-EEntrepreneurshipWith Method standing at number seven on Inc. magazine's list of the 500 fastest-growing companies in 2006, cofounder Adam Lowry is searching for a biodegradable cleaning cloth to expand Method's line of “green” household products. Sustainable design principles have been a guiding force in Method’s strategy, and being biofriendly is critical. So is sourcing in the United States. But only China can manufacture the corn-based cloth Lowry has in mind...Starting at €8.20