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Natureworks: Green Chemistry’s Contribution to Biotechnology, Innovation, Commercialization, and Strategic Positioning
Larson, Andrea; O'Brien, Karen; Anderson, AliaCase DARDEN-ENT-0089-EEntrepreneurshipIn 2002, NatureWorks LLC, a small subsidiary of U.S. agricultural giant Cargill Inc., was recognized for its development of the first synthetic polymer class to be produced from renewable resources, specifically from corn grown in the American Midwest. The product held the potential to substitute a renewable feedstock for petroleum-based polymers. With this enormous vote of confidence, the company was poised to move forward from a niche market in...Starting at €8.20
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Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design
Larson, AndreaCase DARDEN-ENT-0099-EEntrepreneurshipWith Method standing at number seven on Inc. magazine's list of the 500 fastest-growing companies in 2006, cofounder Adam Lowry is searching for a biodegradable cleaning cloth to expand Method's line of “green” household products. Sustainable design principles have been a guiding force in Method’s strategy, and being biofriendly is critical. So is sourcing in the United States. But only China can manufacture the corn-based cloth Lowry has in mind...Starting at €8.20
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Coral Reef Ecosystems: Valuable and Critically Threatened
Larson, Andrea; Teisberg, TylerTechnical Note DARDEN-ENT-0201-EEntrepreneurshipCoral reef ecosystems are beautiful and vibrant underwater communities inhabited by a spectacularly diverse and abundant array of organisms essential to human needs. Reefs are severely threatened worldwide - estimates are that one-fifth of coral reefs have already been lost or severely damaged, and the rest are expected to disappear before the end of this century. The intrinsic value of coral reefs is incalculable and immense, and this technical ...Starting at €8.20
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Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design - Teaching Note
Larson, AndreaTeaching Note DARDEN-ENT-0099TN-EEntrepreneurshipTeaching note for product ENT-0099Starting at €0.00
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B Corporation: A New Sustainable Business Model
Meier, Mark; Larson, AndreaTechnical Note DARDEN-ENT-0155-EEntrepreneurshipThis note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.Starting at €8.20
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Sustainability and Innovation: Frameworks, Concepts, and Tools for Product and Strategy Redesign
Larson, AndreaTechnical Note DARDEN-ENT-0138-EEntrepreneurshipThis technical note introduces the concepts and terms entrepreneurial innovators use in addressing sustainability. It explores the evolution of such terms as sustainable development, environmental justice, earth systems engineering, sustainable science, the Natural Step framework, industrial ecology, and biomimicry. It also explores how paradigms are created and replaced.Starting at €8.20
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Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile
Larson, Andrea; York, JeffCase DARDEN-ENT-0095-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw's successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.Starting at €8.20
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Frito-Lay North America: The Making of a Net Zero Snack Chip (TN)
Larson, AndreaTeaching Note DARDEN-ENT-0112TN-EEntrepreneurshipTeaching note for product ENT-0112Starting at €0.00
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Method: Sustainable Design for the Home as Corporate Strategy
Larson, Andrea; York, JeffCase DARDEN-ENT-0094-EEntrepreneurshipThis minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backe...Starting at €8.20
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REI: Sustainability Strategy and Innovation in the Outdoor Gear and Apparel Industry
Larson, Andrea; Meier, MarkCase DARDEN-ENT-0162-EEntrepreneurshipMany companies view financial variables independently from ecological and social variables. Is it possible to hold one's organization equally accountable for financial performance and social responsibility? This field-based case is suitable for MBA and undergraduate courses or modules in sustainability and innovation, ethics, and corporate social responsibility. For REI, an outdoor gear and apparel manufacturer, the challenge lies in how to expan...Starting at €8.20