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Apple (Computer) Inc: Whither the Mac?
Lenox, Michael; Harris, Jared D.; Goldberg, RebeccaCase DARDEN-S-0202-EStrategyA product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs’s resignation and HP’s announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac ...Starting at €8.20
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Cryptocurrency and the Washington Nationals: Once Bitten, Twice Shy?
Grushka-Cockayne, Yael; Hachem, Kinda; Lenox, Michael; Maiden, Stephen E.;Case DARDEN-S-0393-EStrategyIn May 2022, Jennifer Chen, vice president of strategic partnerships for the Washington Nationals, faced a dilemma. Just months before, the Nationals had embarked on a high-profile sponsorship partnership with Terraform Labs, a decentralized autonomous organization that had created two cryptocurrencies, TerraUSD (UST) and Luna. The Nationals had agreed to accept the stablecoin UST as payment and had emblazoned its ballpark with Terraform Labs' lo...Starting at €8.20
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCase DARDEN-S-0340StrategyThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Starting at €8.20
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCase DARDEN-S-0340-EStrategyThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Starting at €8.20
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Amazon’s HQ2 in Arlington: New Digs, New Strategy? - Teaching Note
Lenox, Michael; Calandra, TroyTeaching Note DARDEN-S-0323TN-EStrategyTeaching note for product S-0323Starting at €0.00
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Fluidigm's Survival Battle: Turnaround in the Midst of a Genomics Revolution - Teaching note
Lenox, MichaelTeaching Note DARDEN-S-0339TN-EStrategyTeaching note for product S-0339Starting at €0.00
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Conducting Research in Ethics and Corporate Responsibility
Harris, Jared D.; Mead, Jenny; Lenox, Michael; Norrissey, SusanTechnical Note DARDEN-E-0353-EBusiness Ethics and Corporate Social ResponsibilityThis technical note highlights the most useful resources for gathering data on particular companies or industries, including information relevant to ethics, accountability, and responsibility.Starting at €8.20
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Amazon’s HQ2 in Arlington: New Digs, New Strategy?
Lenox, Michael; Craddock, JennyCase DARDEN-S-0323-EStrategyWhen Brian Huseman, vice president of public policy for the Seattle-based internet retailer and technology company Amazon.com (Amazon), prepared to meet economic-development officials and community leaders from Arlington, Virginia, in the wake of the compStarting at €8.20
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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.Technical Note DARDEN-S-0183-EStrategyStrategy is complex, requiring clarity about organizational objectives as well as the variety of external forces-competitive, economic, and technological-that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.Starting at €8.20
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Driving Waymo’s Fully Autonomous Future
Lenox, Michael; McDermott, JackCase DARDEN-S-0367-EStrategyIn June 2021, Waymo, a subsidiary of Alphabet Inc., the holding company and parent to Google, is a market leader in developing and deploying autonomous vehicles (AV). New co-CEO Tekedra Mawakana has been tasked with guiding Waymo's continued development aStarting at €8.20