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Salmones Puyuhuapi (C)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0751-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus had infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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George's T-Shirts
Frey, Sherwood C. Jr.; Pfeifer, Phillip E.Case DARDEN-QA-0346-EDecision AnalysisGeorge Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.Starting at €8.20
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The IQ Experiment
Pfeifer, Phillip E.; Ovchinnikov, Anton S.Case DARDEN-QA-0770-EDecision AnalysisThis case describes an IQ experiment in which 66 students, under the direction of their professor, used Excel to generate simulated IQs. The instructions were such that the generated IQs should have come from a normal distribution with a mean of 100 and standard deviation of 15. The sample average IQ, however, was 104.3. Students are asked to use their data-analysis skills to make sense of the results. The data set also contains gender (male or f...Starting at €8.20
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Lesser Antilles Lines: The Island of San Huberto (A)
Pfeifer, Phillip E.; Gelly, James V.Case DARDEN-QA-0355-EDecision AnalysisIn this case, the situation is a classic duopoly. Two shipping firms are in a price war over the market for containerized shipping to and from a small Caribbean island. The case presents a table of contributions to both firms as a function of their prices. This table serves as a basis by which the class can explore the concepts of Nash equilibrium, price leadership, and prisoner's dilemma. It is also available with the case as a student spreadshe...Starting at €8.20
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Salmones Puyuhuapi (B)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0750-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus had infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €5.74
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Salmones Puyuhuapi (A)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0749-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus has infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €8.20