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Salmones Puyuhuapi (C)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0751-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus had infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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George's T-Shirts
Frey, Sherwood C. Jr.; Pfeifer, Phillip E.Case DARDEN-QA-0346-EDecision AnalysisGeorge Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.Starting at €8.20
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The IQ Experiment
Pfeifer, Phillip E.; Ovchinnikov, Anton S.Case DARDEN-QA-0770-EDecision AnalysisThis case describes an IQ experiment in which 66 students, under the direction of their professor, used Excel to generate simulated IQs. The instructions were such that the generated IQs should have come from a normal distribution with a mean of 100 and standard deviation of 15. The sample average IQ, however, was 104.3. Students are asked to use their data-analysis skills to make sense of the results. The data set also contains gender (male or f...Starting at €8.20
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Wunderdog Sports Picks
Pfeifer, Phillip E.Case DARDEN-QA-0719-EDecision AnalysisThis case is little more than an e-mail that a college statistics professor received from the owner of a sports-picking service. The e-mail reports that the owner's picking system correctly picked 87 out of 149 2005 NFL games against the point spread. Students must decide what to make of this information. The case is used in an introductory course in data analysis and statistics.Starting at €8.20
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Lesser Antilles Lines: The Island of San Huberto (A)
Pfeifer, Phillip E.; Gelly, James V.Case DARDEN-QA-0355-EDecision AnalysisIn this case, the situation is a classic duopoly. Two shipping firms are in a price war over the market for containerized shipping to and from a small Caribbean island. The case presents a table of contributions to both firms as a function of their prices. This table serves as a basis by which the class can explore the concepts of Nash equilibrium, price leadership, and prisoner's dilemma. It is also available with the case as a student spreadshe...Starting at €8.20
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Salmones Puyuhuapi (B)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0750-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus had infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €5.74
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Salmones Puyuhuapi (A)
Pfeifer, Phillip E.; Echeverria, RafaelCase DARDEN-QA-0749-EDecision AnalysisThis case series is appropriate for undergraduate, MBA, executive education, and MBAExec audiences but is specifically designed for decision analysis, a first-year MBA core course. In the A case, Osvaldo Correa, CEO of Salmones Puyuhuapi (SP), must decide how to respond to news that the ISA virus has infected a competitor’s salmon farming site. The alternatives include harvesting SP’s 900,000 salmon two months early, waiting for the fish to grow ...Starting at €8.20
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Darden's Luckiest Student 2008
Pfeifer, Phillip E.; Bodily, Samuel E.Case DARDEN-QA-0717-EDecision AnalysisThe case describes a three-factor, full-factorial experiment run in conjunction with the Darden's Luckiest Student event of 2008. Prior to identifying Darden's Luckiest, all 300 first-year students made binding decisions between varying amounts of cash and the opportunity to select one of two identical briefcases. One briefcase contained $18,750; the other contained $0. Students are asked to analyze the results of the experiment and draw conclusi...Starting at €8.20
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The Judgment of Princeton
Pfeifer, Phillip E.Case DARDEN-QA-0813-EDecision AnalysisThe case descirbes a wine-tasting competition held in Princeton, New Jersey, in 2012. The competition pitted the best wines from New Jersey (NJ) against the best wines from France in blind taste tests. The case stops after the scores of nine judges tasting 20 wines have been recorded. Students are asked to take these 180 scores and determine the best red and best white and to also compare the performance of the 12 NJ wines to the 8 French wines.Starting at €8.20