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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Hedge Fund Pitch and Persuasion (B)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0273-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €5.74
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Hedge Fund Pitch and Persuasion (A)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0272-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €8.20
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Evaluating Decisions: Correlation or Causation?
Chiplunkar, Gaurav; Maiden, Stephen E.Case DARDEN-GEM-0189-EEconomicsManagers, policymakers, and leaders are often presented with data and evaluation techniques, then tasked with deciding whether to go ahead with the strategy or policy. This fictional case aims to build a basic framework to understand how one can determine whether a particular business strategy or economic policy “works.” It offers an overview of commonly used evaluation strategies and their associated pitfalls, through the lens of Ramesh Sharma, ...Starting at €8.20
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Behavioral Economics and the Service Organization
Weiss, Elliott N.; Maiden, Stephen E.Technical Note DARDEN-OM-1548-EService and Operations ManagementThis note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making—in an ethical manner.Starting at €8.20
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Accessory Dwelling Units in California: The Roles of the Private and Public Sectors
Murphy, Daniel; Maiden, Stephen E.Case DARDEN-GEM-0198-EEconomicsThis case examines California’s housing crisis and the growing market for Accessory Dwelling Units (ADUs)—secondary housing units built on single-family primary residential lots—within the state. California housing was in high demand but limited supply, and prices were such that many lower- and middle-income people struggled to find affordable housing. As of 2021, the median price for a home in California topped $600,000, more than twice the nati...Starting at €8.20
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UCB Gets a New Office: Leading Change through a Pandemic
Isabella, Lynn A.; Maiden, Stephen E.Case DARDEN-OB-1397-ELeadership and People ManagementIn this field-based case, Nate Bennett, the global head of biostatistics and programming, rare disease, at UCB, Inc. (UCB), chairs the Raleigh site leadership team, which helps manage all 250 UCB employees in the Raleigh office. In February 2022, the COVID-19 pandemic seems to be receding, and Bennett must chart a path forward on a return to the office. But UCB employees have gotten used to working at home with their global teams and have done so...Starting at €8.20
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Rani Russell Shea: Turning Pipe Dreams into Pipelines at Siemens Advanta?
Irving, Toni; Maiden, Stephen E.Case DARDEN-S-0401-EStrategyThis field-based case follows Rani Russell Shea, the new CEO of Siemens Advanta North America (supplier of tech, consulting, and digital-transformation services), as she attempts to lead a turnaround at the company. The case details the career rise of Shea, a lawyer at a software company named Camstar when it was acquired in 2014 by the German conglomerate Siemens AG. Through grit, networking, and smarts, Shea navigates into a position of leaders...Starting at €8.20
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The Walt Disney Company: Mickey Mouse Visits Shanghai
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.Case DARDEN-OM-1545-EService and Operations ManagementThe strategic and tactical problems of managing the operations function in a service environment can be examined through the context of the Walt Disney Company (DIS) opening Shanghai Disneyland. The company and its investors were excited about the Shanghai opening for a good reason: demographics. The resort would be located in the Pudong district of Shanghai, easily the wealthiest of all of China’s districts. A massive 330 million people lived wi...Starting at €8.20
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Bonnie Strong at Inditex
Weiss, Elliott N.; Yemen, Gerry; Maiden, Stephen E.Case DARDEN-OM-1558-EService and Operations ManagementInditex, Zara's parent company, is known for its success in “fast fashion,” the ability to respond quickly to changes in the retail apparel industry. This case examines the reasons for its success by tying its strategy to its design, production, distribution, and retailing practices from both a process and people perspective. The links between this strategy and performance measures such as ROE and ROA can be discussed. Inditex’s strategy can be d...Starting at €8.20