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Yearbook Inc. (C): The Growth of Canva
Venkataraman, S.; Maiden, Stephen E.Case DARDEN-S-0371-EStrategyThis case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369) and “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), finds Melanie Perkins having grown from a dreamer putting yearbooks together in her mother’s living room to CEO of her own design company, Canva, which was also growing. The company had always been a big vision, but with more investor money, more employees, and more competitors, the stakes were bigger t...Starting at €5.74
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Yearbook Inc. (D): Canva on Top of the World
Venkataraman, S.; Maiden, Stephen E.Case DARDEN-S-0372-EStrategyThis case, the conclusion of the series that also includes “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), and “Yearbook Inc. (C): The Growth of Canva,” looks at Melanie Perkins’s company, Canva, in 2020 and beyond. How did the design start-up that had thrived since its launch weather the COVID-19 pandemic?Starting at €5.74
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Nate Chooses a Business Entity
Fairchild, Gregory B.; Maiden, Stephen E.Case DARDEN-F-1795-EFinanceThis case follows Nate Jamison as he determines which business entity to form for his growing City Moving Company (City Moving) in Washington, DC. From the start, Jamison operated City Moving as a sole proprietorship while he bootstrapped the business. Eventually he was able to get his own truck and hire two steady employees, and the three hope to formalize a business partnership to expand City Moving so that all three men can lead their own movi...Starting at €8.20
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Hedge Fund Pitch and Persuasion (A)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0272-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €8.20
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Hedge Fund Pitch and Persuasion (B)
Moriarty, Brian; Maiden, Stephen E.Case DARDEN-BC-0273-EKnowledge and CommunicationThis field-based case uses the experiences of an equity analyst at his first job post–MBA to explore challenges of persuading a boss to support an action that the analyst determined would benefit the firm. In the A case, Fred Hill had been at his job for two years and believed he had come across a fresh idea—a long stock position in J. C. Penney (JCP). The company was misunderstood by the market, had a catalyst, and the valuation was cheap, all t...Starting at €5.74
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Rani Russell Shea: Turning Pipe Dreams into Pipelines at Siemens Advanta?
Irving, Toni; Maiden, Stephen E.Case DARDEN-S-0401-EStrategyThis field-based case follows Rani Russell Shea, the new CEO of Siemens Advanta North America (supplier of tech, consulting, and digital-transformation services), as she attempts to lead a turnaround at the company. The case details the career rise of Shea, a lawyer at a software company named Camstar when it was acquired in 2014 by the German conglomerate Siemens AG. Through grit, networking, and smarts, Shea navigates into a position of leaders...Starting at €8.20