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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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Tesla, Inc.: Supercharging Auto Sales - Teaching Note
Baucells, Manel; Maiden, Stephen E.Teaching Note DARDEN-QA-0915TN-EDecision AnalysisTeaching Note of Product QA-0915Starting at €0.00
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Teaching Note DARDEN-GEM-0189TN-EEconomicsTeaching note for the product GEM-0189Starting at €0.00
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Tesla, Inc.: Supercharging Auto Sales
Baucells, Manel; Maiden, Stephen E.Case DARDEN-QA-0915-EDecision AnalysisThis case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of the most expensive and profitable Models X and S were stagnant. In order to incentivize the sales of these luxury models, Tesla recently brought back free Supercharging for life for customers purchasing Models X or S. The case provides information about the history of Tesla, one customer’s hesitatio...Starting at €8.20
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Accessory Dwelling Units in California: The Roles of the Private and Public Sectors
Murphy, Daniel; Maiden, Stephen E.Case DARDEN-GEM-0198-EEconomicsThis case examines California’s housing crisis and the growing market for Accessory Dwelling Units (ADUs)—secondary housing units built on single-family primary residential lots—within the state. California housing was in high demand but limited supply, and prices were such that many lower- and middle-income people struggled to find affordable housing. As of 2021, the median price for a home in California topped $600,000, more than twice the nati...Starting at €8.20
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Yearbook Inc. (C): The Growth of Canva
Venkataraman, S.; Maiden, Stephen E.Case DARDEN-S-0371-EStrategyThis case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369) and “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), finds Melanie Perkins having grown from a dreamer putting yearbooks together in her mother’s living room to CEO of her own design company, Canva, which was also growing. The company had always been a big vision, but with more investor money, more employees, and more competitors, the stakes were bigger t...Starting at €5.74
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Yearbook Inc. (B): The Emergence of Canva
Venkataraman, S.; Maiden, Stephen E.Case DARDEN-S-0370-EStrategyThis case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), follows Melanie Perkins as she visits Silicon Valley, works to find solid tech talent to build her product, and tirelessly pitches her one-stop-shop design tool, Canva, to prospective investors. Could she and her team get Canva off the ground?Starting at €5.74
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Aventiv Technologies: Answering the Call for Change
Irving, Toni; Maiden, Stephen E.Case DARDEN-S-0359-EStrategyThis field-based case examines the business strategy of prison communications company Aventiv Technologies (Aventiv), which was at the center of a broad national debate about social justice, criminal justice, race, and mass incarceration in 2021. The US iStarting at €8.20
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Yearbook Inc. (D): Canva on Top of the World
Venkataraman, S.; Maiden, Stephen E.Case DARDEN-S-0372-EStrategyThis case, the conclusion of the series that also includes “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369), “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), and “Yearbook Inc. (C): The Growth of Canva,” looks at Melanie Perkins’s company, Canva, in 2020 and beyond. How did the design start-up that had thrived since its launch weather the COVID-19 pandemic?Starting at €5.74
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Dominion Gas Holdings, LLC-Anticipatory Interest Rate Hedging
Matos, Pedro; Maiden, Stephen E.Case DARDEN-F-1754-EFinanceThe case examines interest rate risk management at a U.S. utility company, Dominion Gas Holdings. In November 2012, as part of its new financing plan, it wanted to hedge the interest rate risk involved with the company’s 2013 planned issuance of $1 billion in debt. While the coupon rates for the planned debt were unknown as of November 2012, the company wanted to lock in its financing costs one year ahead since interest rates were at historically...Starting at €8.20