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Futebol: The Beautiful Game? - Teaching Note
Rodriguez, Peter L.; Gibbs, Shea; Yemen, GerryTeaching Note DARDEN-GEM-0138TN-EEconomicsTeaching note for product GEM-0138Starting at €0.00
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The Global Software Team: Jugaad Needed - Teaching Note
Behfar, Kristin J.; Gibbs, Shea; Yemen, GerryTeaching Note DARDEN-OB-1054TN-ELeadership and People ManagementTeaching note for product OB-1054Starting at €0.00
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Adam Burke and PBM Plastics: Message in a Bottle - Teaching Note
Weiss, Elliott N.; Gibbs, Shea; Yemen, GerryTeaching Note DARDEN-OM-1491TN-EService and Operations ManagementTeaching note for product OM-1491Starting at €0.00
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Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits? - Teaching Note
Venkatesan, Rajkumar; Gibbs, SheaTeaching Note DARDEN-M-0897TN-EMarketingTeaching note for product M-0897Starting at €0.00
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The Tata Nano: The People's Car (Abridged)
Venkatesan, Rajkumar; Gibbs, SheaCase DARDEN-M-0850-EMarketingThis case is an abridged version of UVA-M-0768, "The Tata Nano: The People's Car (A)," and UVA-M-0804, "The Tata Nano: The People's Car (B)."Starting at €8.20
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Paid Search Advertising
Venkatesan, Rajkumar; Gibbs, SheaTechnical Note DARDEN-M-0860-EMarketingThis note provides a primer on paid search advertising, which is an important component of digital marketing. The mechanics of paid search is explained using the Google search engine platform. The note covers metrics for evaluating the performance of paid search, the strategic objective of paid search, the relationship between customer lifetime value and search ads, how to overcome sparse data problems using keyword clouds, and the nature of Goog...Starting at €8.20
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Multiple Regression and Marketing-Mix Models
Venkatesan, Rajkumar; Gibbs, SheaTechnical Note DARDEN-M-0855-EMarketingIn this technical note, the concept of regression using a single independent variable is first introduced and then some of the practical challenges associated with it, including multiple independent variables in a regression, are discussed. Particular attention is paid to bias in the regression coefficients in the presence of omitted variables. The concept of the economic significance of a model is introduced and is contrasted with statistical s...Starting at €8.20
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Segmentation at Sticks Kebob Shop
Venkatesan, Rajkumar; Gibbs, SheaCase DARDEN-M-0866-EMarketingThis case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Richmond, Virginia. But before doing so, the team wanted to gain a better sense of who were Sticks' customers, which location would attract the best customers, and how to best connect with customers. An opportunity to gather survey data presented itself. Would the demographic and psychographic assu...Starting at €8.20
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Don't Be a Cat: Putting on Your Best Virtual Face
West, June A.; Gibbs, SheaTechnical Note DARDEN-BC-0280-EKnowledge and CommunicationThe COVID-19 pandemic forced many people out of the office and into work-from-home setups. Use of video conferencing platforms, especially Zoom, skyrocketed during 2020 as meetings, presentations, and interviews started having to take place online. Virtual presence has become critical to professional success, but all too many people have made errors ranging from the silly to the disastrous in trying to adjust to virtual work. This technical note...Starting at €8.20