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The European Health Insurance Company (B)
Guillén, F. J.Case DG-961-EStrategyThe firm described in case (A) is firmly decided to enter in the Spanish market and has chosen a firm to negotiate with. The case is the basis for discussion on the negotiation process, steps to follow, design of the whole project and the evaluation of the investment that has to be done.Starting at €5.74
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The European Health Insurance Company (A)
Guillén, F. J.Case DG-960-EStrategyA leading European firm in the private medical insurance field is planning its entrance in the Spanish market. As a first step, a study on medical insurance in Spain is carried out. The case refers to the most relevant aspects of the study and to the main firms in the field. The interest in taking part in the market as well as the way of doing it is questioned in the case.Starting at €8.20