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The Jia Wu Expansion
Alegre, Inés; Canela, Miguel ÁngelFocused Case ADFC-3-EDecision Analysis, MarketingSales forecasting is needed for planning. This case describes a situation in which monthly sales forecasts can be produced using very elementary methods. The case may be used as an introduction to this topic. Ideally, it should be followed by other cases in which more advanced methods should be employed. The objective of the case is to illustrate a simple forecasting method for monthly sales data. The data set, supplied in an Excel file (jiawu-a...Starting at €8.20
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The Jia Wu Expansion - Teaching Note
Alegre, Inés; Canela, Miguel ÁngelTeaching Note ADT-31-EDecision Analysis, MarketingThe Jia Wu Expansion is a teaching note that accompanies the case of the same title. It proposes a set of questions that can serve as the foundation for discussion of the case and it delivers step-by-step solutions to those questions. Sales forecasting is needed for planning. This case describes a situation in which monthly sales forecasts can be produced using very elementary methods. The case may be used as an introduction to this topic. Ideal...Starting at €0.00
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San Francisco: Real Estate Valuation
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6-EDecision AnalysisAn MBA has to help a friend indentify real estate properties that could be a good investment for medium or long term returns. The MBA has access to properties listings and that can be included in a regression model to predict pricing and when compared versus listed prices, allow the identification of investment opportunities.Starting at €8.20
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Microsoft Excel Essentials I
Alegre, Inés; Serrano, Alejandro; Alonso, ClaraTechnical Note ADN-289-EDecision AnalysisThis technical note presents some useful functions of Microsoft (MS) Excel© that all managers should be familiar with. MS Excel is the tool of choice for most types of business computations as it is very powerful, yet simple enough to be easily used. Having a basic knowledge on how to perform calculations or draw graphs in a MS Excel spreadsheet is a useful skill that can be applied in many business situations. MS Excel has hundreds of formulas ...Starting at €8.20
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCase AD-369-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Starting at €8.20
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Microsoft Excel Essentials II
Serrano, Alejandro; Alegre, Inés; Alonso, ClaraTechnical Note ADN-290-EDecision AnalysisThis technical note presents some useful functions of Microsoft (MS) Excel© that managers dealing with datasets should be familiar with. The technical note Microsoft Excel Essentials I presents the most basic functions of MS Excel for beginners. This note is the continuation of the previous one and presents more elaborated functions of MS Excel that are frequently used when doing data analysis.Starting at €8.20
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The Value of Imperfect Information
Alegre, InésExercise ADE-37-EDecision AnalysisThis set of exercises consists of two exercises, "Averías, S. A." and "Petróleos, S. A.," which show, (in a simple but at the same time practical and real) way, how to incorporate new information into the decision-making process. The two exercises raise probability problems to which the Bayes Theorem must be applied. ¿Averías S.A.¿ is inspired by the ¿Bayes¿ case by Steven Lippman. ¿Petróleos S.A.¿ is based on the case of the same name by Profes...Starting at €8.20
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20