This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
IESE Insight. Issue 32. First Quarter 2017
IESE InsightMagazine REV-69-EInformation Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age. Julián Villanueva and Luis Ferrándiz explain the best practices and missteps on the Stairway to Digitalization. Íñigo Gallo and Claudia Townsend highlight the critical differences between how material and experiential goods are evaluated and consumed. Bernd Skiera and Daniel M. Ringel describe how they used clickstream data to yield informat...Starting at €22.00
-
IESE Insight. Número 32. Primer trimestre 2017
IESE InsightMagazine REV-69Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Strategy¿Cómo ha cambiado el "viaje del cliente"? ¿De qué manera podemos adaptarnos a la realidad de hoy? Julián Villanueva y Luis Ferrándiz proponen a las empresas subir la "escalera de la digitalización" para obtener una propuesta de negocio en torno al nuevo consumidor. Mientras, Íñigo Gallo y Claudia Townsend desvelan cuándo es conveniente dirigirse al corazón del cliente. Y Bernd Skiera y Daniel M. Ringe proponen a las empresas aprovechar el big ...Starting at €22.00
-
IESE Insight. Issue 21. Second Quarter 2014
IESE InsightMagazine REV-47-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Finance, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyBoards need to close the rifts left by the crisis and be open to change, for the long-term success of business. Jordi Canals casts a clearer vision of the firm's purpose, calling for a drastic rethink of how the board can add long-term value. José M. Campa explains the trend toward greater transparency and an expanded role for shareholders. Gaizka Ormazabal and Allan L. McCall believe proxy advisors' voting recommendations need to be handled with...Starting at €22.00
-
Swimming Against the Tide
IESE InsightArticle ART-2567-ELeadership and People ManagementTo the uninitiated, athletic training looks deceptively one-dimensional: you just see people swimming lengths in a pool. But dive deeper and you see that achieving greatness -- whether in sport or in business -- depends on managing expectations, group dynamics, mental stamina and maintaining priorities.Starting at €8.20
-
SustainAbilities: understand, align, innovate and commit to building a more sustainable world
IESE InsightDossier 75679Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, Leadership and People ManagementThe time for talk has ended and the time for urgent action is now. And business must take the lead, first by understanding the scale and scope of the challenges ahead, then aligning operations and stakeholders accordingly, innovating bold and ambitious solutions, and making clear, measurable commitments toward a more sustainable world. Featuring interviews with John Elkington, a world authority on sustainable development, and Enric Asuncion, cofo...Starting at €15.00
-
Liderazgo sostenible: entender, alinear, innovar y comprometerse para crear un mundo más sostenible
IESE InsightDossier 75680Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, Leadership and People ManagementEl tiempo de hablar ha pasado, ahora, toca actuar, y las empresas deben tomar la iniciativa. Son importantes desde entender la magnitud y el alcance de los retos que tenemos por delante, hasta alinear en consecuencia las operaciones y grupos de interés, pasando por innovar con soluciones audaces y ambiciosas, para acabar con comprometerse, de manera clara y que se pueda medir, con un mundo más sostenible. Incluye entrevistas con John Elkington, p...Starting at €15.00
-
IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
-
IESE Insight. Issue 20. First Quarter 2014
IESE InsightMagazine REV-45-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, Leadership and People Management, Marketing, StrategySetting in motion a chain reaction of positive energy throughout your organization starts with you. The University of Michigan's Kim Cameron suggests five positive leadership practices to detox your workplace and spread the light even among organizations that are downsizing, facing bankruptcy, experiencing loss of mission or encountering fiscal disasters. IESE's Alberto Ribera and consultant J.L. Guillén explain how "mindfulness" and "...Starting at €22.00
-
IESE Business School Insight, 164. Aprendizaje de impacto
IESE InsightMagazine REV-102Que tu empresa sea ágil e innovadora dependerá de tu capacidad para aprender. Descubre cómo desarrollar las habilidades y competencias de futuro que te llevarán más lejos. Además: una herramienta para conocer los niveles de energía de tu empresa. El futuro depende de las alianzas para abordar los objetivos de desarrollo sostenible, según Jan Peter Balkenende, ex primer ministro de Países Bajos. Recursos para salir de la zona de confort. Cómo pued...Starting at €22.00
-
La realidad de la ficción
IESE InsightArticle ART-2457Leadership and People ManagementLas estanterías de muchos directivos están repletas de libros de management, ensayos sobre economía o guías de autoayuda. El escritor Keith Oatley asegura que si añaden más ficción a su biblioteca entenderán mejor el mundo, serán más empáticos e imaginativos y tomarán mejores decisiones. Así lo sugieren algunos estudios.Starting at €8.20