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Carmela, S.A.
Brennecke, T.; Leggett, Brian O'ConnorCase L-5Knowledge and CommunicationStarting at €8.20
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Persuasive Presentations
Leggett, Brian O'ConnorTechnical Note LN-14-EKnowledge and CommunicationStarting at €8.20
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Carmela, S.A.
Brennecke, T.; Leggett, Brian O'ConnorCase L-5-EKnowledge and CommunicationThis case concerns the communication problems and the language issues involved in the take-over of a profit making Spanish firm in the Barcelona area by a German multinational corporation.Starting at €8.20
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Logos: The Art of Arguing for Consent
Leggett, Brian O'ConnorTechnical Note DPON-6-ELeadership and People ManagementAristotel distinguished three modes of persuasion, "the first depends on the personal character of the (ethos); the second on putting the audience into a fit state of mind (pathos); the third on the proof, or apparent proof, provided by the of the speech itself". This note discusses the third of these: logos or the art of argumentation.Starting at €8.20
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The Languages of Influence
Leggett, Brian O'ConnorTechnical Note DPON-58-EKnowledge and CommunicationUnderstanding other peoples' languages will give us an enormous advantage, as it will help us to know what language to use, and how they feel, and what they need most. It will help us to empathize with them. It will help us to speak to them and understand their replies. We all speak, according to William Isaacs, an MIT researcher and author, a combination of three different languages: the language of "feeling," "meaning" and "action" (or "power")...Starting at €8.20