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El arte de la comunicación persuasiva: La excelencia en la oratoria
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88Knowledge and Communication, Leadership and People ManagementUn líder es alguien que ve un cambio que el mundo necesita y reúne los recursos para lograr ese cambio. En mi mundo, los recursos más importantes son las personas. Este documento trata sobre los cinco componentes del arte de la comunicación persuasiva y los tres modelos de la práctica deliberada que le permitirán convertirle en un poderoso orador y de como incitar a las personas a la acción.Starting at €8.20
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La evaluación eficaz de la comunicación hablada: Una lista de control para evaluar el discurso de un orador
Neill, Conor; Mueck, Florian; Leggett, Brian O'ConnorTechnical Note DPON-92Knowledge and Communication, Leadership and People ManagementUna parte importante de la comunicación persuasiva es el desarrollo de una capacidad propia para mejorar continuamente como comunicador. El "feedback" inmediato y específico es necesario para llegar a ser un orador verdaderamente bueno. La evaluación eficaz es un aspecto importante. A medida que usted gana en habilidad para evaluar a los demás, es cada vez más capaz de solicitar "feedback" sobre su propia oratoria.Starting at €8.20
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The Dialectic: Business Journalism
Leggett, Brian O'ConnorTechnical Note DPON-3-ELeadership and People ManagementJust as political life is not a choice between Rousseau and Locke but a synthesis between individualism and society, the business press is not a choice between extremes either. This synthesis is usually expressed in a publication´s editorial policy, which is often determined by who the publication is aimed at.Starting at €8.20
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Persuasive Communication: an introduction
Leggett, Brian O'ConnorTechnical Note DPON-4-ELeadership and People ManagementThe goal of persuasion can be said to be twofold: to further those of the persuader's own ends which are not at the expense of the persuadee's interests, such as interfering with the persuadee's freedom to choose; and to simply improve the persuadee's own interests, irrespective of the ends of the persuader.Starting at €8.20
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La presentación de un proyecto a inversores profesionales
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-81Leadership and People ManagementÉsta es una nota técnica sobre la preparación y ejecución de una presentación a inversores con el fin de captar capital para una nueva empresa. La exposición estándar de un proyecto a inversores profesionales consiste en una presentación breve y bien ensayada con Microsoft PowerPoint que podría incluir una demostración o un prototipo producido profesionalmente. Estos encuentros no duran más de una hora. Esta nota no trata de la iniciativa emprend...Starting at €8.20
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Leadership Through Speeches: A Visionary Model
Leggett, Brian O'ConnorTechnical Note DPON-7-ELeadership and People ManagementPainting a picture of what could be is the essence of visionary rhetoric. It is partly utopian and is built on the imagination in order to motivate listeners to think about what may be possible. It greatly depends on the personal credibility of the speaker (ethos) as the speaker is selling something that has not yet fully materialized.Starting at €8.20
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Dealing with Uncertainty
Leggett, Brian O'ConnorTechnical Note DPON-27-ELeadership and People ManagementMost of us feel the uncertainty of our lives somewhat unnerving at times. In many ways we feel unanchored, and vulnerable to the winds of change. Uncertainty seems to affect the world around us at an economic, social, political, and even religious level. Stephen Toulmin, in his interesting book, Return to Reason?, calls on us to redress this feeling of uncertainty by going back to a healthier balance between rationality and reason as we struggle ...Starting at €8.20
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Logos: The Art of Arguing for Consent
Leggett, Brian O'ConnorTechnical Note DPON-6-ELeadership and People ManagementAristotel distinguished three modes of persuasion, "the first depends on the personal character of the (ethos); the second on putting the audience into a fit state of mind (pathos); the third on the proof, or apparent proof, provided by the of the speech itself". This note discusses the third of these: logos or the art of argumentation.Starting at €8.20
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Pitching to Professional Investors
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-81-ELeadership and People ManagementThis is a technical note on preparing and delivering a presentation to investors for the purpose of raising capital for your business venture. The standard pitch to professional investors is a brief, well rehearsed Microsoft PowerPoint presentation that might include a demonstration or professionally produced prototype. Such meetings do not last more than an hour. This is not about entrepreneurship, development of business plans or how to market...Starting at €8.20
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Audience-Building for Speeches
Leggett, Brian O'ConnorTechnical Note DPON-37-ELeadership and People ManagementClassical rhetoric tells us that we can partly construct our audiences before we get to our feet. Seldom is there a situation when we know absolutely nothing about them. We can do this through the way we select and deploy our arguments and the emotional environment we create in order to meet their needs. However, where an issue and its solution are common to the whole audience, we don't have a problem of audience building. On the other hand, wher...Starting at €8.20