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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCase SM-1635StrategyCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Starting at €5.74
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCase SM-1635-EStrategyThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Starting at €5.74
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Coca-Cola Nestlé Refreshments Company (A)
Ariño, AfricaCase SM-1631StrategyEste es el primero de una serie de cinco casos. Coca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de product...Starting at €8.20
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Fiat's Strategic Alliance with Tata (B): Its Evolution from Fiat's perspective
Ariño, AfricaCase SM-1550-EInnovation and Change, StrategyIn March 2008, Fiat and Tata signed a memorandum of understanding with the Maharashtra state administration to increase total investment at the Ranjangaon, which would allow the joint venture to double output by 2012 to 200,000 cars and 300,000 engines and transmissions per year. Later Fiat's interest shifted to its recent acquisition of the failed U.S. automotive giant Chrysler.Starting at €5.74
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Fiat's Strategic Alliance with Tata (C): Its Evolution From Tata's perspective
Ariño, AfricaCase SM-1551-EInnovation and Change, StrategyFive months after the signing of a memorandum of understanding and with a delay of almost a year, Tata saw the first product of its cooperation with Fiat come out of the Ranjangaon plant. The company launched the new Indica Vista model equipped with the engine produced by the joint venture. With both the engine and the car itself assembled at the JV plant, the new Indica Vista was an important update of the model that had been first manufactured ...Starting at €5.74
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (C)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCase SM-1759-ECorporate Governance, StrategyThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Starting at €5.74
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (A)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCase SM-1757-ECorporate Governance, StrategyThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Starting at €8.20
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (B)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCase SM-1758-ECorporate Governance, StrategyThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Starting at €5.74
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Coca-Cola Nestlé Refreshments Company (D): La perspectiva de Nestlé
Ariño, AfricaCase SM-1634StrategyCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Starting at €5.74
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Coca-Cola Nestlé Refreshments Company (B): La perspectiva de Coca-Cola Nestlé Refreshments Company
Ariño, AfricaCase SM-1632StrategyCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Starting at €5.74