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The Making of CERAN Avignon: The case plan
Palencia, LuisCase ASN-63-EKnowledge and CommunicationThis case was written for use in the case writing course of the International Faculty Program. The case is to be used after workshops in which participants practice the design of the opening paragraph, its difficulty, the structure of the case and the choice of exhibits. This is a case about how to write a case. It is based on a real IESE case study, "RELE Rouen: Language Immersion in Normandy," ASN-58-E.Starting at €8.20
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Costa Valente
Gómez Pajares, Alberto; Urrutia, Josu; Palencia, LuisCase ASN-72-EEntrepreneurship, StrategyA businessman based in Barcelona and dedicated to the textile sector (selling T-shirts to sponsors) is presented with the opportunity to buy a small textile manufacturing company in Guimarães, Portugal. He has to decide whether to take on this project or not. The analysis that he carries out includes a study of the value chain and of the possibility of outsourcing part of the business, as well as the approach the entrepreneur will take to integra...Starting at €8.20
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Vicarsa (A): What Went Wrong with the Sale
Torres, Óscar; Palencia, LuisCase ASN-36-EService and Operations ManagementA sales representative sees what could have been an important contract running the risk of being cancelled due to the rush to try to close a related sale. The analysis of the sales process and the identification of the mistakes made provide the basis for proposing a solution. The information available is limited, and this should be taken into account during the discussion.Starting at €8.20
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Morgan Components
Palencia, Luis; Fernández, AlbertCase C-730-EAccounting and ControlA product manager of a large automobile supplier has to decide whether to reduce by 25% the price of a component for a large automobile manufacturer. Production has not started yet, but substantial resources have been put into place. On the other hand, the customer is key to the company's strategy. Lastly, the information system does not clearly measure the economic impact of the decision. Will Morgan Components be better off accepting the contra...Starting at €8.20
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Companyia Cervesera del Montseny
Soler, Edi; Palencia, LuisCase ASN-80-EDecision Analysis, Entrepreneurship, StrategyThis case study contains the interview that the authors conducted with the main partners of the brewery Companyia Cervesera del Montseny in June 2018. A decade after being set up, the company had managed to grow but with poor profitability and enormous debt, due to the investments that they had made in the previous few years. However, they had the feeling that they had reached a point where it was no longer possible to grow organically but, rathe...Starting at €8.20
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Ian Choo: Objectives in a Course Design
Choo, Ian; Palencia, LuisCase ASN-64-EKnowledge and CommunicationThe case describes the context in which a business school course, Contemporary Business Issues, is designed, as a basis to discuss issues related to course design in general (objectives, constraints and trade-offs). The Danish educational system, the university's alliance with De Montfort University, the geographical origin of participants, and the professors assigned are described so these issues can be discussed in class, with the eventual prop...Starting at €8.20
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Visteon (A)
Boulent, M.; Palencia, Luis; Rahnema Alavi, AhmadCase C-721-EAccounting and ControlIn 1997, the Visteon management has to decide on the pricing of a door panel (DP) to be manufactured for the Nissan Almera. The company information system is used as a base for the pricing decision. The case explains the pricing process used.Starting at €8.20
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EPO: Electricidade Portuguesa Online (A)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-61-EAccounting and Control, Decision Analysis, EntrepreneurshipElectricidade Portuguesa Online (EPO), founded by two young entrepreneurs in late 2010, sells electricity in Portugal. Two years after its launch, the results seem to vouch for the smooth running of the company and the online communication-based strategy it has followed up until this point. However, the partners have exhausted their liquid assets and must decide how to get new funding. Among other options, a prestigious investment fund seems inte...Starting at €8.20
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The Spanish Electricity Sector in 2004
Forman C.; Palencia, LuisTechnical Note CN-213-EAccounting and ControlThe note is an introduction to the functioning of the Spanish electricity sector in 2004. Its covers the sector activities, its main payers, the regulatory environment, the sector costs and the prospects for the future. This note is designed to be used in the study of cases in companies working in the electricity sector (GAMESA).Starting at €8.20
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The Coffee Cup (B)
Grandes, Mª Jesús; Palencia, LuisCase C-757-EAccounting and ControlThe objective of this case is to examine accounting policies. Throughout the case, decisions must be made (regarding asset impairment, depreciation, capital grants, research and development and financial investments) whose alternatives have an effect on financial statements.Starting at €5.74