This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
EVN in Bulgaria: "East Fantasy" Meets Eastern Reality
Seelos, ChristianCase SM-1565-EEntrepreneurship, Innovation and ChangeThe case reflects on the strategic decisions to implement the growth and internationalization strategy of EVN, an Austrian energy retailer. EVN needed to respond to change competitive dynamics created by the market liberalization enacted by EU law in the 1990s. EVN's management saw a growth opportunity in the Eastern European markets that were underdeveloped but were expected to catch up fast as a result of their admission to the EU. EVN soon fin...Starting at €8.20