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La televisión de pago en Europa -1996
McDonough M.; Vilà, JoaquimCase DG-1166StrategyThis case is used to discuss industry evolution as well as the relative competitive position and business strategies of different players (the French Canal Plus, the Brithish BSkyB, the two German Kirch and Bertelsmann and the Italian -Berlusconi's Fininvest). Topics at discussion are the role of alliances, investments in new technology pushing for standards, the upcoming of new services under the digital television, the need to fine-tune custome...Starting at €8.20
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Pay Television in Europe -1996
McDonough M.; Vilà, JoaquimCase DG-1166-EStrategyStarting at €8.20