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Glaxo 1993: The Turning Point for Business Strategy
Clark N.; Vilà, JoaquimCase DG-1251-EStrategyThe case is designed to provide the necessary internal information about Glaxo and raise some key business stategy issues. It does not provide any external information. Students use the case as a support basis to guide their external data search and analysis. At the beginning of 1993, Glaxo's top management was trying to decide whether the company's future continued to lay exclusively in the prescription medicines market or whether an opportunity...Starting at €8.20