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Sony Ericsson Mobile Communications, a New Challenge for Nokia (A)
López Ramón y Cajal J.; Ariño, AfricaCase DG-1388-EStrategyThe case describes the competitive landscape of the mobile phone industry in April 2001. The established "big three", Nokia, Motorola and Ericsson, faced a stagnant market, an uncertain environment and increased competition. The main focus of the case is the analysis ofa significant announcement, the merger of the mobile phone activities of Ericsson and Sony into a new company, Sony Ericsson Mobile Communications (SEMC). The case starts by descri...Starting at €8.20
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Sony Ericsson Mobile Communications, a New Challenge for Nokia (B) Latest Events in the Market
López Ramón y Cajal J.; Ariño, AfricaCase DG-1389-EStrategyThe case describes the competitive landscape of the mobile phone industry in April 2001. The established "big three", Nokia, Motorola and Ericsson, faced a stagnant market, an uncertain environment and increased competition. The main focus of the case is the analysis ofa significant announcement, the merger of the mobile phone activities of Ericsson and Sony into a new company, Sony Ericsson Mobile Communications (SEMC). The case starts by descri...Starting at €5.74