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Puma contra los gigantes: El ascenso de David
Fruechtnicht M.; Mair, JohannaCase DG-1519StrategyA principios de 2007, por primera vez en los 13 años que llevaba al mando de Puma, Jochen Zeitz decidió respirar hondo y reflexionar sobre el giro radical hacia el éxito que había dado la compañía y, lo que es más importante: contemplar el camino que tenía por delante. Después de reinventarse, crear un nuevo segmento de mercado y demostrar que la compañía podía competir con su hermana mayor, Adidas, Puma se hallaba en una encrucijada. En la últim...Starting at €8.20
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A Puma vs. Giants: The rise of David
Fruechtnicht M.; Mair, JohannaCase DG-1519-EStrategyAt the beginning of 2007 - for the first time in his 13 years at the helm of Puma - Jochen Zeitz was able to take a deep breath, reflect on the company's successful turnaround and, most importantly, contemplate the way ahead. After reinventing itself, creating a new market segment and demonstrating that the company could compete with its bigger brother Adidas, Puma was at a crossroads. It had become very profitable in the past decade and the stoc...Starting at €8.20