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The Realization of Globalization: Restructuring the European Electrotechnical Industry
Joachimsthaler, Erich A.; Leppänen R.Technical Note MN-273-EMarketingThis note is an analysis and description of the roots of ASEA and Brown Boveri, their strengths and weaknesses; how the new company ABB was organized after the merger; and how it intends to achieve its goals as a borderless, global company.Starting at €8.20
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A Note on the Organizational Implications of Globalization
Helmstein, M.; Joachimsthaler, Erich A.; Leppänen R.Technical Note MN-281-EMarketingAs a result of recent changes in the global socio-economic environment and technological advances, managers of many large firms see an opportunity for increased integration and coordination of their businesses. This phenomenon is called globalization and is the topic of this paper. The latest theories and ideas relating to the globalization of business are discussed and applied through a comparison of four corporations that operate on a worldwide...Starting at €8.20