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El estilo todo el año: Moncler, de la pista a la calle
Ferraro, Fabrizio; Tozer, Alice; Baldo, Andrea; Ziegbe, MawuseCase SM-1621StrategyEste caso describe cómo Moncler, líder de las chaquetas de montaña en los cincuenta y sesenta, se transforma para devenir una pieza clave del mercado de los bienes de lujo, en el subsector de las prendas de moda. Repasa las decisiones clave que se tomaron en la década anterior a la OPV y las decisiones que la compañía tiene por delante en 2014. ¿Hasta dónde ampliar las líneas de producto? Tras aventurarse con los accesorios, el calzado y la óptic...Starting at €8.20
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Style Knows No Season: Moncler's Leap From Piste to Street
Ferraro, Fabrizio; Tozer, Alice; Baldo, Andrea; Ziegbe, MawuseCase SM-1621-EStrategyThe case describes how Moncler, the 1950s and '60s leader in mountaineering jackets, transformed itself into a key player in the luxury goods market within the sub-sector of fashion apparel. It looks at the key decisions taken in the pre-IPO decade and at the dilemmas the company faces in 2014. How much should they extend their product lines? They had already ventured into accessories, footwear and eyewear, but there were fears that further diver...Starting at €8.20