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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15A054-EMarketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15AS054Marketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20
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Rx Pharmacy: Physical versus Online Options
Sandeep Puri; Siddhant PuriCase IVEY-9B16M115-EStrategyIn May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers an...Starting at €8.20
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Baggout: Growing a Social Curation Start-Up
Safal Batra; Sandeep PuriCase IVEY-9B16M086-EEntrepreneurship, StrategyThe two co-founders of India’s online retail aggregator Baggout needed to come up with some ideas that would create new growth for their company. Baggout’s e-shopping website had been operational for two and a half years, and during that time, the start-up had enjoyed considerable success in the highly competitive and rapidly growing online retail market. The two partners wanted to establish a strategic growth plan for the upcoming year in 2016, ...Starting at €8.20
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Paytm: Targeting More Pockets for Its Mobile Wallet
Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish ChatterjeeCase IVEY-9B16M026-EEntrepreneurship, StrategyPaytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a way to compete with traditional taxi companies, had initially used Paytm’s mobile wallet as the sole payment mode for Uber rides in India. However, in 2015 Uber revised its payment policy by adding a...Starting at €8.20
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Paytm: Targeting More Pockets for Its Mobile Wallet (Spanish Version)
Sandeep Puri; Shivani Upadhyay; Siddharth Agarwal; Debasish ChatterjeeCase IVEY-W27122Entrepreneurship, StrategyPaytm enjoyed a position as the leader in India’s market for mobile wallets, a digital service that enabled payments to be made through mobile devices. Paytm’s major client, Uber, which developed and operated a smartphone-based, ride-hailing app as a wayStarting at €8.20
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ColoredCow: Creating New Milestones for Business Growth
Ritu Sharma; Sandeep PuriCase IVEY-9B17M089-EEntrepreneurship, StrategyIndian start-up firm ColoredCow achieved impressive growth in its first three years. In 2016, the company earned ₹725 million in net revenue, an increase of 140 per cent over the previous year. In early 2017, the company’s target for 2020 was very ambitious: its founder hoped to reach ₹2.5 billion in total revenues, which would be challenging for a company with only 16 employees and a multi-directional focus. ColoredCow's founder wanted to build ...Starting at €8.20
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Coca-Cola India's Frozen Dessert Plan Heats Up Competition
Sandeep Puri; Shreya Gupta; Archit KackerCase IVEY-9B18A050-EMarketingIn November 2017, Coca-Cola India Private Limited (Coca-Cola India) laid out a plan for the next summer-the introduction of a whipped frozen fruit dessert. Minute Maid Perfect Fruit, which Coca-Cola India planned to launch in India's top 10 cities in 2018, was to be an extension of the company’s Minute Maid brand. Coca-Cola India also intended to expand Maaza, its fruit drink brand, with two new variants. These extensions were to be part of the c...Starting at €8.20
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Moshi Looks to Popularize Fusion Fare in Dubai
Sandeep Puri; Kirti Khanzode; Rahul JainCase IVEY-9B16A032-EEntrepreneurship, Marketing, StrategyMoshi, a fusion restaurant in an upmarket area of Dubai, had carved out a niche for itself with its unique menu, high-quality food, and excellent service—all offered at a reasonable price. As the young owner planned to launch another outlet, he pondered his options for growth. Was it time to create a chain, or should he give the new outlet a completely different feel and target a specific customer segment? Should he increase his product range or ...Starting at €8.20
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Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCase IVEY-9B15A052-EEntrepreneurship, Marketing, StrategyRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Starting at €8.20