This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCase IVEY-9B16M002-EEntrepreneurship, StrategyJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Starting at €8.20
-
iQmetrix: The Customer Is Always Right
Chris Street; Darren Meister; Tracy ThibodeauCase IVEY-9B16M028-EEntrepreneurship, StrategyIn 2015, iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account managers were discussing strategies for closing a software subscription deal with a large customer who asked for significant customization to be completed before the deal could be signed. The customization appeared to be critical for the customer, and the account managers thought the ...Starting at €8.20
-
Vic Progressive - Launch of SkyTrack
Kersi Antia; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B15A041-EEntrepreneurship, MarketingThe president of Vic Progressive Diamond Drilling, a Canadian enterprise based in Sussex, New Brunswick that provides products and services to mining companies, is reviewing the progress in the market launch of SkyTrack, a new product designed for use in difficult terrain exploration by large mining corporations. Feedback during field trials has been favourable; the innovation is, in fact, customer-led. There is also evidence that this multipurpo...Starting at €8.20
-
Knight Capital Americas LLC
Robert D. Austin; Darren MeisterCase IVEY-9B15E008-EInformation TechnologiesIt took 19 years to build Knight Capital Americas LLC into the largest market maker on the New York Stock Exchange, but on August 1, 2012, it took only 45 minutes for the firm to be wiped out by an information technology (IT) problem: a change in the company's software caused it to lose more than $450 million dollars in less than an hour. Although it was ultimately saved from bankruptcy when it was acquired two days later, the terms of acquisitio...Starting at €8.20
-
University Health Network (UHN): The MOE-MAR Initiative
Darren Meister; Ken MarkCase IVEY-9B06E013-EInformation TechnologiesThe director of Acute Care Information Management at University Health Network is thinking about how to form a steering committee and several working groups to manage the implementation and ongoing operation of the Medication Order Entry and Medication Administration Record module. This initiative would be the most challenging and complex the IT department had ever undertaken. She would need to address the concerns of administration, physicians a...Starting at €8.20
-
Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCase IVEY-9B17M053-EEntrepreneurship, StrategyIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Starting at €8.20
-
Polaris 2008
Darren Meister; Rua-Huan TsaihCase IVEY-9B08E011-EInformation Technologies, StrategyThe chairman of Taiwan-based Polaris Securities Co. Ltd. (Polaris Securities), announced approval of Polaris' investment plans in Singapore, Vietnam and Abu Dhabi. The chairman's name was known in Taiwan as synonymous with innovation and entrepreneurship. He had experienced great success in launching an information technology strategy and related complementary assets for online stock trading and online transactions. With a prominent performance, ...Starting at €8.20
-
Joyus - Building an Organizational Structure for Scale
Matthew Wong; Darren MeisterCase IVEY-9B16M003-EEntrepreneurship, StrategyJoyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to stru...Starting at €8.20
-
SafeMotos: Scaling up Innovations in African Ride Hailing
Darren Meister; Ramasastry ChandrasekharCase IVEY-9B20M182-EEntrepreneurship, StrategyIn April 2018, the two co-founders of SafeMotos, a motorcycle taxi service in Rwanda, in Central Africa, were examining their expansion plan. Their start-up had not yet become profitable, but they were already making plans to expand into the neighbouringStarting at €8.20
-
Innovate LLP: Legal Dilemmas in the Start-up World
Matthew Wong; Adrienne Ng; Darren MeisterCase IVEY-9B15M107-EEntrepreneurship, StrategyA burgeoning mobile application entrepreneur has developed an interesting potential product with her friends. However, when she encounters an investment opportunity, she decides to seek legal advice for the first time in her business life. As a result of her initial meeting with a lawyer, she realizes how unprepared she is and some of the tough questions that she will need to answer.Starting at €8.20