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iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCase IVEY-9B21M047-EEconomics, StrategyIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Starting at €8.20
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iD Fresh Food: Scripting a Fresh Story (Spanish version)
Tulsi JayakumarCase IVEY-W29514Economics, StrategyIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Starting at €8.20
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Walmart's Flipkart Acquisition: A Showstopper Deal
Tulsi Jayakumar; Sushmita SrivastavaCase IVEY-9B19M095-EStrategyIn May 2018, Walmart Inc. (Walmart) announced its acquisition of a 77 per cent stake in the Indian e-commerce company Flipkart India Pvt. Ltd. (Flipkart). It was the largest acquisition of an Indian company and the world's largest purchase of an e-commercStarting at €8.20
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Cooptex: Reinventing Itself - Teaching Note
Tulsi JayakumarTeaching Note IVEY-8B17M091-EStrategyTeaching note for product 9B17M091.Starting at €0.00
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India's Demonetization: Purging Black Money - Teaching Note
Tulsi JayakumarTeaching Note IVEY-8B17M179-EStrategyTeaching note for product 9B17M179.Starting at €0.00
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Google Play Store in India: Playing with Networks - Teaching Note
Tulsi JayakumarTeaching Note IVEY-8B21M044-EStrategyTeaching note for product 9B21M044.Starting at €0.00
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Japan’s Monetary Policy: Accommodating Inflation Unconventionally - Teaching Note
Tulsi JayakumarTeaching Note IVEY-8B18M148-EStrategyTeaching note for product 9B18M148.Starting at €0.00
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Building a "Backdoor" to the iPhone: An Ethical Dilemma - Teaching Note
Tulsi Jayakumar; Surya TahoraTeaching Note IVEY-8B16M077-EStrategyTeaching note for product 9B16M077.Starting at €0.00
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Natural Ice Cream: Professionalizing a Family Business - Teaching Note
Tulsi JayakumarTeaching Note IVEY-8B19M069-EStrategyTeaching note for product 8B19M069.Starting at €0.00
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iD Fresh Food: Scripting a Fresh Story - Teaching Note
Tulsi JayakumarTeaching Note IVEY-8B21M047-EEconomics, StrategyTeaching note for product 9B21M047.Starting at €0.00