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General Mills Canada: Building a Culture of Innovation (B)
J. Robert Mitchell; Ken MarkCase IVEY-9B14M016-EEntrepreneurship, StrategySupplement to 9B14M015. This case highlights many of the changes that were made at General Mills Canada to build an innovative culture. The results were positive, however, not all employees were convinced that being innovative would enhance, not harm, their careers. This follow-up case explores what else can be done to more fully build the culture of innovation, focusing especially on the challenges of cultural change.Starting at €5.74
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General Mills Canada: Building a Culture of Innovation (B) (Spanish version)
J. Robert Mitchell; Ken MarkCase IVEY-9B14MS016Entrepreneurship, StrategySupplement to 9B14M015. This case highlights many of the changes that were made at General Mills Canada to build an innovative culture. The results were positive, however, not all employees were convinced that being innovative would enhance, not harm, their careers. This follow-up case explores what else can be done to more fully build the culture of innovation, focusing especially on the challenges of cultural change.Starting at €5.74
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Acting Entrepreneurially at Renterra
Chris Street; J. Robert MitchellCase IVEY-9B14M140-EEntrepreneurship, StrategyAn entrepreneur has a venture idea that he believes can be successful. After his family’s farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entr...Starting at €8.20
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Business Models and the Online Venture Challenge (A): The Decision Over Version 2.0
Chris Street; J. Robert MitchellCase IVEY-9B17M050-EEntrepreneurship, StrategyIn January 2016, two entrepreneurial brothers attended an academic conference on small business and entrepreneurship to sell their product, the Online Venture Challenge, a web-based software-as-a-service retail simulation system. The brothers also hoped to demonstrate their second product idea, Launchboard, an interactive product that enabled users to make development plans and record their progress. Both products were intended as tools for entre...Starting at €8.20
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Selling at ServiceBox (B): Heating Contractor's Perspective
Chris Street; J. Robert MitchellCase IVEY-9B16M016-EEntrepreneurship, StrategySupplement case to be used with 9B16M015.Starting at €5.74
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Challenges and Opportunities at the Protospace Makerspace
Chris Street; J. Robert MitchellCase IVEY-9B17M087-EEntrepreneurship, StrategyIn early 2017, the directors at Protospace, a makerspace in Calgary, Alberta, Canada, faced some challenges. The nine-year-old member-run organization operated as a “do-ocracy,” with a minimum of official oversight. However, the directors and some of the membership wondered whether Protospace could and should scale its growth by recruiting and accepting new members. Would a larger membership help or hinder the membership-driven makerspace? Should...Starting at €8.20
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OWC Watch Company: Facing the Hard Truth of Success and Failure
J. Robert Mitchell; Ken MarkCase IVEY-9B15M036-EEntrepreneurship, StrategyIn December 2013, an entrepreneur based in Orange, a small town in Australia, is considering the difficulties besetting his five-year-old start-up, the Orange Watch Company. He faces seemingly insurmountable challenges: his business is located far away from major cities; Australia is not close to the demand or supply market for high-end watches and watch parts, which is largely in Asia and Europe; and he has limited financial resources. Yet he co...Starting at €8.20
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Boehringer Ingelheim: Leading Innovation
J. Robert Mitchell; Ramasastry ChandrasekharCase IVEY-9B14M168-EEntrepreneurship, StrategyThe newly appointed director of Innovation Management & Strategy at Boehringer Ingelheim, a German-based multinational pharmaceutical company, is finding his way forward in his firm’s new, first-of-its-kind role, which is central to the company’s growth rejuvenation strategy. His job has a threefold mandate: to build internal networks, to establish internal structures and to leverage internal ideas. His biggest challenge, however, may be transfor...Starting at €8.20
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Establishing the Future of arc Thrift Stores
J. Robert Mitchell; Maggie ScivicqueCase IVEY-9B19M131-EEntrepreneurship, StrategyIn early 2019, arc Thrift Stores was supporting 14 Colorado chapters of the Arc, an organization that advocated for children with intellectual and developmental disabilities (I/DD) in schools, helped individuals with I/DD live more independently, and suppStarting at €8.20
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Business Models and the Online Venture Challenge (B): Moving to Launchboard
Chris Street; J. Robert MitchellCase IVEY-9B17M051-EEntrepreneurship, StrategySupplement for product 9B17M050.Starting at €5.74