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Search results
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonTeaching Note IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Starting at €0.00
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Dot Autonomous Power Platform: The Future Of Farming - Teaching Note
Dwight Heinrichs; Michael Taylor; Marco CoppolaTeaching Note IVEY-8B19A055-EMarketingTeaching note for product 9B19A055.Starting at €0.00
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Dot Autonomous Power Platform: The Future Of Farming
Dwight Heinrichs; Michael Taylor; Marco CoppolaCase IVEY-9B19A055-EEntrepreneurship, MarketingThe Dot autonomous agricultural platform, manufactured by SeedMaster Manufacturing, an innovative farm equipment manufacturer in White City, Saskatchewan, was a driver-less vehicle designed to replace the farm tractor. This vehicle allowed large-scale farStarting at €8.20
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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021C-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Premiere Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021D-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20
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Datavast Inc.: The Target Segment Decision
Michael Taylor; Maggie HaoCase IVEY-9B12A020-EEntrepreneurship, Marketing, StrategyDatavast Inc., a product designer and manufacturer based in China, had just launched its new private cloud storage product, the Data Security Box. The general manager of Datavast was faced with the dilemma of who to sell this product to. He determined that segmenting by size was the most effective method, as customers in different industries and regions did not have very different needs or buying characteristics. However, SMEs (companies with 200...Starting at €8.20
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy
Michael Taylor; Robert BremnerCase IVEY-9B12A038-EMarketing, StrategyNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Starting at €8.20
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy (Spanish version)
Michael Taylor; Robert BremnerCase IVEY-9B12AS038Marketing, StrategyNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Starting at €8.20
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Best Optical
Michael Taylor; Ken MarkCase IVEY-9B11A013-EEntrepreneurship, Marketing, StrategyThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Starting at €8.20
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Westridge Cabinets: The Account Management Decision - Teaching Note
Michael Taylor; Tatiana LevitTeaching Note IVEY-8B16A060-EMarketingTeaching Note for product 9B16A060.Starting at €0.00