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Monforte Dairy
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B10M037-EStrategyThe owner of Monforte Dairy Company Ltd. in Stratford, Ontario, was torn between two alternatives for the future of the company. She depended on the company for her livelihood, but she also wanted to use the company to further several culinary movements. All major growth options under consideration would require debt financing, and the owner wondered what affect this would have on her company.Starting at €8.20
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Forest of Flowers (Spanish version)
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B05NS001FinanceThe account manager at the Business Development Bank of Canada must determine whether he will approve a loan to Forest of Flowers, a long-time client of the bank. The company had requested a long-term loan to finance the opening of two additional retail locations and was relying on the bank to finance plans for its expansion.Starting at €8.20
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Arts and Communications Counselors Inc.
Elizabeth M.A. Grasby; Jessica JohnCase IVEY-9B10N005-EAccounting and Control, FinanceThe president of a small Toronto, Ontario consulting firm specializing in sponsorship and experimental marketing looks at adding a public relations division to the firm. Students are required to analyze the external environment, identify corporate strengths and weaknesses, identify qualitative pros and cons, prepare projected statements, look at the timeliness of the option, and evaluate the business plan before arriving at a final decision.Starting at €8.20
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Elite Personal Training
Elizabeth M.A. Grasby; Nina GuptaCase IVEY-9B07N005-EEntrepreneurship, FinanceStudents must analyse the marketing, operating and financial aspects of a personal fitness training centre to be located in London, Ontario, to determine an appropriate pricing and promotion strategy and the resulting projected financial success of the venture. Students need to develop cash budgets based on their assessment of the information provided. The analysis points to the financial uncertainty for a start-up company without hands-on experi...Starting at €8.20
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Toppits Foods Ltd.
Elizabeth M.A. Grasby; Robert de Vooght; Stephen Rene FreyCase IVEY-9B08A005-EMarketing, StrategyThis case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determ...Starting at €8.20
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Hospitality Services –– Eatery Challenges
Elizabeth M.A. Grasby; Richard BloomfieldCase IVEY-9B16B002-EAccounting and ControlThe associate director of hospitality services at a large university had to address overcapacity at an on-campus eatery. The eatery was experiencing long lineups and severe bottlenecks, especially at its full-service coffee outlet. Seating capacity was also short of demand, and no additional space was available. The associate director also faced pressure from university administration to consider closing a nearby eatery as a result of its poor pr...Starting at €8.20
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Domus Developments: To Build or Not to Build
Elizabeth M.A. Grasby; Erica FurgiueleCase IVEY-9B15B006-EAccounting and Control, EntrepreneurshipThe project manager at a development company is contemplating the future of the firm’s next innovative development project, which had originally been conceptualized in 2008, but for various reasons, had not yet come to fruition. The project manager wants to evaluate the venture from a financial viewpoint, including the company's ongoing cash position should the company go ahead with the building process; he also wants to assess other relevant qua...Starting at €8.20
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Enigma Escape Rooms Ltd.: Horror-Themed Expansion
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B17B014-EAccounting and Control, EntrepreneurshipIn 2016, the founder of Enigma Escape Rooms Ltd. (Enigma) was investigating an opportunity to expand his business to a second location. A new location would offer three additional escape rooms, and Enigma would enter the horror-based genre of the market. Enigma had strong demand for its adventure-themed escape rooms during its first year of operations. With escape room popularity at an all-time high and new competitors in or entering the market, ...Starting at €8.20
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Hockley Valley Brewing Co. Inc.
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B14B006-EAccounting and Control, MarketingDuring the summer of 2013, the company founder and operations manager of Hockley Valley Brewing Co. Inc., a microbrewery situated in rural Ontario, were reviewing the company’s product mix. Sales at a recent summer festival showed a strong demand for light beers, rather than the dark ales that made up the majority of Hockley’s sales. Not only did the company compete with large multinational brewing companies, but they faced stiff competition from...Starting at €8.20