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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20
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SaskTel
Elizabeth M.A. Grasby; Marsha WatsonCase IVEY-9B09A009-EMarketingThe executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company's senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months' time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.Starting at €8.20
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Bambooya Corporation
Elizabeth M.A. Grasby; Emily SaundersCase IVEY-9B08B010-EAccounting and ControlThe sole shareholder of a Newmarket, Ontario, bamboo wholesaler wants to complete all necessary accounting transactions in order to determine the fiscal 2007 results. Students are required to record all opening balances, the necessary transactions, and adjusting and closing entries. The case is a comprehensive one wherein the required transactions involve cash, accounts receivable (including write-offs, recoveries and bad debts), retail inventory...Starting at €8.20
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Everything Rattan Inc.
John F. Graham; Anne M. Martin; David C. Shaw; Elizabeth M.A. GrasbyCase IVEY-9B12N008-EFinanceEverything Rattan has approached its bank for a loan. The bank needs to analyze the loan request and prepare a collateral analysis for the situation.Starting at €8.20
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Rameco Distribution
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B010-EAccounting and ControlThe founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing opti...Starting at €8.20
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Thaifoon Restaurant
Elizabeth M.A. Grasby; Anuj ChandaranaCase IVEY-9B07B001-EAccounting and Control, EntrepreneurshipA young entrepreneur with a family background in the Thai restaurant business considers whether to open his own Thai restaurant. Students are asked to assess his capabilities as a restaurant manager/owner. Students must perform a qualitative size-up of the market and examine whether the chosen location is a good fit. A seating plan is to be designed as well. Students are to project an income statement and balance sheet and determine the impact on...Starting at €8.20
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Damn Heels (B)
Elizabeth M.A. Grasby; Nadine RamrattanCase IVEY-9B11B020-EAccounting and Control, Entrepreneurship, MarketingThis case is a supplement to Damn Heels (A).Starting at €5.74
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Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
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College Couriers Inc.
Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B06B010-EAccounting and Control, Knowledge and CommunicationStudents are asked to assess a potential purchaser's personal goals and skills, as well as: financial feasibility, operating capacity and current promotional strategy to determine if a legal courier company should be purchased. Students are expected to develop detailed cash budgets, evaluate current pricing and promotional strategies, and to make recommendations about financing and the number of employees to hire under different volume assumption...Starting at €8.20
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PPE Workshop
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07M065-EEntrepreneurship, StrategyDave House and partner Paula Puddy developed and taught preparation workshops for the Professional Engineering Professional Practice Examination. The exam preparation offerings include two-day workshops, a distance learning self-study course and a published book of answers to previous exam questions. All activities are offered jointly by the Ontario Society of Professional Engineers and Puddy's training firm, Vantage Professional Development (Van...Starting at €8.20