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Honda Canada (B): Tsunami and Sourcing Disruption
Mary Weil; Dina Ribbink; Ramasastry ChandrasekharCase IVEY-9B16D005-EService and Operations Management, StrategySupplement to be used with 9B16D004.Starting at €5.74
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Volvo Construction Equipment: Managing a Plant Closure (A)
Mary Weil; Ken MarkCase IVEY-9B13M018-EStrategyThe vice-president and general manager of the Canadian operations of a multinational vehicle manufacturer learns that the plant he supervises will be shut down in 15 months. In the months leading up to the shutdown announcement and subsequent winding down, he needs to manage the communications and followup with several stakeholder groups. The vice-president and general manager needs to balance several issues, including the need to keep production...Starting at €8.20
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Blossom Inners: Designing Nonsensual Communication for Lingerie Marketing
Ajith K. Thomas; Manu Jacob Mathew; Mary WeilCase IVEY-9B17A015-EMarketing, StrategyUntil 2014, Blossom Inners Pvt. Ltd. (Blossom), a leading lingerie brand in India, had followed the accepted standard of advertising lingerie with images of skin-revealing models. Influenced by their personal philosophy and concern about increasing crimes against women, the company’s directors decided to break from the time-tested lingerie industry standards of communicating with sensual appeal. According to the managing director, Blossom would g...Starting at €8.20
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Volvo Construction Equipment: Managing a Plant Closure (B)
Mary Weil; Ken MarkCase IVEY-9B13M019-EStrategyThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M020).Starting at €5.74
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Volvo Construction Equipment: Managing a Plant Closure (C)
Mary Weil; Ken MarkCase IVEY-9B13M020-EStrategyThis is a supplement to Volvo Construction Equipment: Managing a Plant Closure (A), product 9B13M018. To be used with (9B13M018, 9B13M019).Starting at €5.74
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Turning Around a National Icon: Yara Branco at Tarbes S.A.
Mary Weil; Ken MarkCase IVEY-9B12C013-ELeadership and People Management, StrategyYara Branco has just joined Tarbes S.A., one of Brazil’s best-known technology firms, as its new CEO. She sees a crisis on the horizon and needs to find a way to communicate that change is necessary at the company. She must overcome several issues, including the fact that she is an outsider and that many insiders will not support the change effort. Branco needs to develop an appropriate communications strategy to begin her term as CEO. This requi...Starting at €8.20
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An Influencer Strategy for Budweiser in Canada
Mary Weil; Ken MarkCase IVEY-9B19A014-EMarketingIn January 2018, a senior manager at Labatt Breweries of Canada, headquartered in Toronto, was thinking of how to launch an influencer strategy for the Budweiser brand in Canada. The manager needed a strategy to connect with a group of influential bloggers and other influencers in Canada. These influencers’ opinions affected the way different brands were viewed. Getting the influencers on-side would require finesse as Budweiser was typically seen...Starting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCase IVEY-9B14A036-EMarketing, StrategyOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Starting at €8.20
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Dovercourt Recreation Centre - Healing a Rift
Mary Weil; Chen RaoCase IVEY-9B14C039-ELeadership and People ManagementIn July 2001, the newly elected president of the board of directors at Dovercourt Recreation Centre in Ottawa, Ontario, faces a dilemma. The facility’s executive director has suggested that in light of a poor performance review, his only option might be to resign. He is revered by his staff and the community for his passionate advocacy of outreach to disadvantaged and marginalized populations and has a successful track record in running the organ...Starting at €8.20
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A Public Relations Campaign for Rwanda
Mary Weil; Ken MarkCase IVEY-9B14A035-EMarketing, StrategyOn February 5, 2012, the founder of McDonald Kinley Emerson, a consultancy in Toronto, Canada, was asked to give a talk about country branding. She decided to focus on the efforts of Racepoint, a U.S. marketing services agency, to reshape the image of Rwanda. As it attempted to shift perceptions of the country from war-torn and chaotic, Racepoint’s campaign attracted controversy amid allegations that wrongdoings were being glossed over in favour ...Starting at €8.20