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Kentucky Fried Chicken in China (C)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G003-EStrategyThis case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warran...Starting at €5.74
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Kentucky Fried Chicken in China (C) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G03-EStrategyTeaching note for product 9A90G003.Starting at €0.00
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Neilson International en Mejico (A) (Spanish version)
Paul W. Beamish; C. Bud Johnston; Gayle Duncan; Shari Ann WortelCase IVEY-9A95GS03StrategyEste caso examina una propuesta de asociacion (joint venture) de marketing con el objetivo de introducir la marca Neilson de barras de chocolate a los consumidores mejicanos. La subsidiaria mejicana de Pepsico Foods, ya sirviendo a 450.000 locales minoristas, ha sugerido una asociacion de marcas. Otra alternativa seria un convenio de distribucion, que posibilitaria a Neilson mantener mayor control sobre su marca al costo de una introduccion mas l...Starting at €8.20
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Kentucky Fried Chicken in China (B)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G002-EStrategyThe VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a foll...Starting at €5.74
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Euro-Air (Revised) (Spanish version)
Paul W. BeamishCase IVEY-W28422Entrepreneurship, StrategyA North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there...Starting at €8.20
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Euro-Air (Revised)
Paul W. BeamishCase IVEY-9B15M029-EStrategyA North America-based representative of a major European airline has just received a letter from an unhappy customer detailing a very large number of service problems. A quick check had revealed that this premium-paying customer's complaints were all valid. A meeting is planned with the customer. Before this, the airline representative must decide (A) what to say in response, and (B) what, if any, compensation should be offered. Internally, there...Starting at €8.20
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Tavazo Co.
Paul W. Beamish; Majid Eghbali-ZarchCase IVEY-9B10M093-EEntrepreneurship, StrategyIn June 2010, Naser Tavazo, one of the three owner/manager brothers of both Tavazo Iran Co. and Tavazo Canada Co., was considering the company's future expansion opportunities, including further international market entry. Candidate cities of interest were Los Angeles, Dubai and other cities with a high Iranian diaspora. Another question facing the owners was where to focus on the value chain. Should the family business use its limited resources ...Starting at €8.20
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Kentucky Fried Chicken en China (A) (Spanish version)
Allen Morrison; Paul W. BeamishCase IVEY-9A90GS001StrategyThe new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is availabl...Starting at €8.20
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Kentucky Fried Chicken in China (A)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G001-EStrategyThe new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is availabl...Starting at €8.20