This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Being Different: Exchange Student Experiences
David T.A. Wesley; Henry W. LaneCase IVEY-9B04C005-ELeadership and People ManagementThis case is about African-American, Latin American and Asian undergraduate, international business majors from a Boston-area university who traveled to Spain, France and Germany for a year-long period of study and work. Presented are their experiences being minority students in Europe. The experiences range from annoying stares to aggressive propositions from men. This case can be used with the note The Changing Face of Europe: A Note on Immigra...Starting at €8.20
-
Undergroundhiphop.com
Michael H. Zack; Ben Compaine; David T.A. WesleyCase IVEY-9B07M064-EEntrepreneurship, StrategyUndergroundhiphop.com (UGHH) was the leading source of independent hip-hop on the Internet. Although company revenues remained small compared to major online music retailers, the opening of a storefront in 2005 helped create new opportunities within the music industry, but also proved to be a drain on company resources. As the founder tried to expand the company, he faced a number of choices. However, his conservative financial strategy was limit...Starting at €8.20
-
Wirecard (A): The Rise of German Fintech
David T.A. Wesley; Alexandra RothCase IVEY-W26095-EFinanceAfter Wirecard AG (Wirecard) collapsed in 2020, the financial technology (fintech) company, revealed as an elaborate fraud, came to be known as Germany’s Enron as investigators confirmed many of the concerns that had been raised by whistle-blowers and jouStarting at €8.20
-
International Farm Equipment Co.
Henry W. Lane; David T.A. WesleyCase IVEY-9B11M056-EStrategyIn 1995, the United Nations began to ease sanctions on Iraq in what was known as the “Oil for Food” program. One of the first companies to return to Iraq under the UN program was U.S.-based International Farm Equipment Co. (IFE). IFE had been an important supplier of agricultural equipment to Iraq until the Gulf War in 1990. Shortly after IFE established its Iraq office upon returning, the Iraqi Ministry of Agriculture demanded a direct payment o...Starting at €8.20
-
Flytenow, Inc.: Regulatory Challenges in the Sharing Economy
David T.A. Wesley; Susan MontgomeryCase IVEY-9B19M011-EEntrepreneurship, StrategyThe founders of Flytenow, Inc. (Flytenow), a tech start-up dubbed the "Uber of the skies," faced a crisis when the U.S. Federal Aviation Administration determined that Flytenow's customers, namely private pilots, would be violating "holding out" regulations if they used the service. Flytenow had just completed a three-month mentorship program at Y Combinator, the most prestigious Silicon Valley-based new venture accelerator, which had already hel...Starting at €8.20
-
Netflix Inc.: Streaming Away from DVDs
Luis Alfonso Dau; David T.A. WesleyCase IVEY-9B12M040-EMarketing, StrategyThis case examines two of the leading video rental services in the United States, Blockbuster and Netflix, and how each adapted to changing technology and market forces. At the end of the case, Blockbuster has declared bankruptcy and Netflix has seen its first decline in subscribers since its founding in 1997. Netflix also faces a number of new threats, including illegal file sharing, rental kiosks, and new low-cost video-on-demand (VOD) services...Starting at €8.20
-
The Wii: Nintendo's Video Game Revolution
Gloria Barczak; David T.A. WesleyCase IVEY-9B08A004-EMarketingIn 2007, Nintendo's inexpensive and quirky Wii video game console had become all the rage. Despite its underpowered processor and comparatively basic graphics, it outsold both the Sony PlayStation 3 and the Microsoft Xbox 360. Nintendo's handheld system, known as the DS, also outsold Sony's more advanced PlayStation Portable. Nintendo's products were so successful, retail stores in North America and Japan quickly sold out whenever new shipments a...Starting at €8.20
-
The 2006 World Cup: Mobile Marketing at adidas (B)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A017-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.Starting at €5.74
-
Asis Electronics
Henry W. Lane; David T.A. WesleyCase IVEY-9B11M057-EStrategyThe controller for Asis Electronics, a subsidiary of a European-based corporation, was concerned that Asis might have overcharged the U.S. Ministry of Defense in a contract for transmitters. However, Asis’s chief financial officer did not address the matter when he learned of it. After being asked to sign an annual compliance document related to anti-corruption practices, the controller needed to decide whether or not to report the irregularities...Starting at €8.20
-
European Experience (A)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C031-ELeadership and People Management, StrategyA group of international business majors from a large Boston-area university traveled to Spain, France and Germany for a yearlong period of study and work. Some of the students described their initial impressions and reactions to living and studying in another country and functioning in another language. Topics discussed include adapting to life in Europe (including language, pace of life, personal space, smoking, local food, sexual norms, person...Starting at €8.20