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Hisense-Hitachi Joint Venture: Expanding Internationally
Paul W. Beamish; Su LiuCase IVEY-9B16M169-EStrategyIn June 2014, Hisense of China and Hitachi of Japan were considering whether their 11-year-old joint venture (JV) should once again assume responsibility for its international sales. After developing a solid central air-conditioner market share in China, in 2009, the JV began to sell in various overseas regions but struggled. In April 2012, the partners agreed to have a Hisense subsidiary (the HIMC) assume full responsibility for selling the JV’s...Starting at €8.20
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The Qingdao International Beer Festival’s Pandemic Predicament - Teaching Note
Su Liu; Paul W. BeamishTeaching Note IVEY-8B21M030-EStrategyTeaching note for product 9B21M030.Starting at €0.00
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Hisense's Internationalization Dilemma: Co-Operation with Loewe
Su Liu; Paul W. BeamishCase IVEY-9B17M155-EKnowledge and Communication, StrategyHisense Co., Ltd. (Hisense) was the fourth-largest television maker in the world, but its market share and brand recognition remained low in Europe. Therefore, strengthening its branding and improving its sales there were priorities for the Chinese company. In 2013, Hisense was considering whether to establish a strategic alliance with the German high-end television manufacturer Loewe AG (Loewe). Despite having a good reputation, Loewe was suffer...Starting at €8.20
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Runhua: An Auto Dealer’s Sales Channel Dilemma
Su Liu; Weina Li; Xu ZhengCase IVEY-W32412-EMarketingIn 2022, Runhua Group was a well-known automobile dealer in China with a large market share in the traditional fuel vehicle market. The recent surge of new energy (i.e., plug-in electric) vehicles was having a strong impact on the company’s main business. The high number of new automobile companies entering this promising market was threatening the dealership model, the traditional sales and distribution channel that dominated the market. Runhua ...Starting at €8.20