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Professional Media Inc.
Peter C. BellCase IVEY-9B13E004-ECorporate GovernanceA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Starting at €8.20
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Creating Competitive Advantage Using Big Data
Peter C. BellArticle IVEY-9B13TC01-EStrategyAnalytics is often seen as a threat by senior managers, yet good analytics can inform decision makers and lead to better decisions. Senior executives are likely to react negatively if their deeply held intuition is challenged by results derived from data that use analytics that they do not understand. However, a manager’s job is enriched when it changes from an operations-level, decision-making function to a role in which a complex system is supe...Starting at €8.20
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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCase IVEY-9B09E016-ECorporate GovernanceDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Starting at €8.20
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SC Johnson: Planning Coupon Promotions
Peter C. Bell; Dave UnipanCase IVEY-9B06E014-ECorporate GovernanceAn intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.Starting at €8.20
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Selecting Stocks for a Hedge Fund
Peter C. Bell; David PietruszkaCase IVEY-9B05E022-ECorporate Governance, Information TechnologiesThe popularity of hedge funds grew in the volatile markets surrounding the technology bubble. Hedge funds take both long and short investment positions in the market, attempting to achieve reliable gains while insulating the fund's assets from market fluctuations. The challenge facing hedge fund managers is to demonstrate that investing in a combination of long positions, short positions and cash matching the strategy of the fund can, at an agree...Starting at €8.20
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Decommissioning the Pickering Nuclear Generating Station: 2024 or 2054 - Teaching Note
Peter C. Bell; Ken MarkTeaching Note IVEY-8B18M180-EStrategyTeaching Note for product 9B18M180.Starting at €0.00
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Lake Erie Paper
Peter C. Bell; Jing ChenCase IVEY-9B07E002-ECorporate GovernanceThe production manager at Lake Erie Paper (LEP) was considering installing a moisture meter to test the water content of the wood chips used to make corrugated paper. Use of a moisture meter would speed up the testing process and could reduce costs and/or improve paper quality, but the manager wanted to be sure that the meter provided a consistent and reliable measure of the water content of the arriving woodchips.Starting at €8.20
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Decommissioning the Pickering Nuclear Generating Station: 2024 or 2054
Peter C. Bell; Ken MarkCase IVEY-9B18M180-EStrategyIn 2017, a strategic analyst with the Ontario Ministry of Energy, was asked to evaluate the potential for decommissioning the Ontario Power Generation's Pickering Nuclear Generating Station (Pickering) in Pickering, Ontario, at the scheduled end of the plStarting at €8.20
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Northwest Newsprint, Inc. (B)
Peter C. Bell; Jing ChenCase IVEY-9B09E003-ECorporate GovernanceNorthwest Newsprint, Inc. is a major producer of newsprint and pulpmills in the Pacific Northwest and Canada from which they supplied various North American markets. In Northwest Newsprint, Inc. (A), product #9A98E035, the assistant controller's supply chain optimization approach leads to the conclusion that Northwest Newsprint, Inc. has far too much manufacturing capacity. This supplemental case addresses the ability of price changes to mitigate...Starting at €5.74
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TriDev Realty Partners
Peter C. Bell; Sachin GuptaCase IVEY-9B10E015-ECorporate GovernanceThe chief executive officer (CEO) of TriDev Realty Partners, was considering an offer of $22.5 million that she had received for TriDev's Uptown Plaza shopping centre. Although she was looking to divest the property within a year, and the offer appeared attractive based on current income levels, she knew that a number of lease renewals were pending, which could increase the value of the property. Should the CEO sell now or wait until the lease re...Starting at €8.20