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BMW Mini: Big Decisions Under the Brexit Cloud
Klaus Meyer; Ken MarkCase IVEY-9B19M013-EStrategyIn April 2017, BMW AG (BMW) faced a big decision regarding which plant should receive the mandate to produce the first electric version of BMW’s iconic Mini car. The leadership team of BMW’s UK operations was determined to keep the Mini at its historical home base in the United Kingdom. However, given the uncertainty arising from the United Kingdom’s decision to leave the European Union—a move commonly known as “Brexit” —how would the team be abl...Starting at €8.20
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Wolters Brewery (A): Negotiating Restructuring
Klaus MeyerCase IVEY-9B12M009-EEntrepreneurship, Marketing, StrategyPart (A) of this case series presents the situation of a multinational brewer, InBev, having acquired several breweries in Germany, and wishing to proceed with operational integration and the closure of smaller, less efficient plants. This move triggers resistance not only from the local workforce, but the local community. For InBev, this is a case of corporate restructuring and strategy implementation. Yet for a group of local entrepreneurs, thi...Starting at €8.20
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Bayer MaterialScience (B): Opportunities for Independence
Klaus MeyerCase IVEY-9B15M110-EStrategyBayer MaterialScience (BMS), a unit of Bayer AG, is a leading provider of polycarbonate, a basic material for plastics facing rapid change in many of its downstream industries. In response to the changes in its client industries, BMS relocated the business unit headquarters for polycarbonate to Shanghai to be closer to customers and other business partners in Asia-Pacific. Case ‘A’ focuses on the laptop industry, where a large number of players i...Starting at €5.74
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Bayer MaterialScience (A): Opportunities in Global Value Chains
Klaus MeyerCase IVEY-9B15M109-EStrategyBayer MaterialScience, a unit of Bayer AG, was a leading provider of polycarbonate, a basic material for plastics. In response to the changes in its client industries, Bayer MaterialScience relocated the business unit headquarters for polycarbonate to Shanghai in order to be closer to customers and other business partners in the Asia-Pacific. Bayer MaterialScience (A) focuses on the laptop industry, where a large number of players influence the s...Starting at €8.20
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World Health Organization: Facilitating COVID-19 Vaccines for the World
Klaus Meyer; Michelle (Chau Minh) DoanCase IVEY-9B21M014-EStrategyOn May 29, 2020, the World Health Organization launched the COVID-19 Technologies Access Pool (C-TAP) with the aim of making pandemic-related technologies—specifically, vaccines and treatments—available to its participants. Although the initiative was positively received in many developing countries, it was not well received by pharmaceutical companies, who viewed C-TAP as a threat to the patent system and, therefore, as a threat to the companies...Starting at €8.20
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Ethics of Offshoring: Novo Nordisk and Clinical Trials in Emerging Economies
Klaus MeyerCase IVEY-9B09M001-EStrategyThe case outlines the conflicting ethical demands on a Danish pharmaceuticals company, Novo Nordisk, that is operating globally and is aspiring to high standards of corporate social responsibility. A recent report alleges that multinational pharmaceutical companies routinely conduct trials in developing countries under alleged unethical conditions. The company's director reflects on how to respond to a request from a journalist for an interview. ...Starting at €8.20
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ShangGong Group: Chinese Challenger Acquires German Premium Brands
Klaus Meyer; Daniel Han Ming Chng; Jianhua (Jenny) ZhuCase IVEY-9B15M095-EStrategyIn 2013, ShangGong Group — a Chinese sewing machine manufacturer — had successfully acquired three German manufacturing companies that were more technologically advanced than it was. The aim of these acquisitions was to help ShangGong catch up to other multinational players in the international market. While the CEO had learned a few lessons from the first acquisition, the strategic and operational challenges were different this time. He needed t...Starting at €8.20
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Carlsberg Breweries A/S: Facing Political Risk in Russia
Klaus Meyer; Bent PetersenCase IVEY-W28541-EKnowledge and Communication, StrategyCarlsberg Breweries A/S (Carlsberg) had developed from a local to a global player in the brewing industry, having focused on growth in emerging economies in Europe and Asia. This growth path was against the background of economic transition and political change in Russia—from optimism about opportunities in the new market economy in the 1990s, to increasing regulatory obstacles, political authoritarianism, and increasing local competition in the ...Starting at €8.20
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Bossard AG: Enabling Industry 4.0 Logistics, Worldwide (Spanish Version)
Klaus Meyer; Alexandra HanCase IVEY-9B17MS149StrategyIn 2016, Bossard AG was a leading wholesaler and supply chain service provider for fasteners. Its business model aimed to improve the efficiency of clients’ manufacturing operations by applying Industry 4.0 technologies to integrate the delivery of the highest quality screws, nuts, and bolts with logistics solutions for supply chains, and technical solutions for product designs using fasteners. Bossard’s key selling point was its ability to enhan...Starting at €8.20
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Bossard AG: Enabling Industry 4.0 Logistics, Worldwide
Klaus Meyer; Alexandra HanCase IVEY-9B17M149-EStrategyIn 2016, Bossard AG was a leading wholesaler and supply chain service provider for fasteners. Its business model aimed to improve the efficiency of clients’ manufacturing operations by applying Industry 4.0 technologies to integrate the delivery of the highest quality screws, nuts, and bolts with logistics solutions for supply chains, and technical solutions for product designs using fasteners. Bossard’s key selling point was its ability to enhan...Starting at €8.20