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Dacia Duster SUV
Marina Apaydin; Hantulie Oana NicoletaCase IVEY-9B10A031-EMarketing, StrategyDriven by the 2009 global economic crisis, Dacia Romania designed and built the Dacia Duster sport utility vehicle (SUV) to be the ideal SUV at an affordable price. After a successful introduction of the cheapest modern sedan on the international market in 2004, and one of the cheapest modern seven-seaters in 2006, Dacia planned to introduce what it hoped would become the cheapest modern SUV on the international market. The main challenge it was ...Starting at €8.20
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El-Dandara Tribes: Female Empowerment in Arab Tribal Leadership
Marina Apaydin; Angelique Nies; Melusine BliesenerCase IVEY-W34647-ELeadership and People Management, StrategyThe case explores the challenges faced by the leader of the El Dandara tribes in Egypt, as he confronts the disappointing results of an assessment on the status of women within his tribe. Despite being praised for his leadership style, the assessment reveals a significant gap in female empowerment within the tribe. Hashem, known for his transformative initiatives, had initiated a project to uplift women in his tribe. Now faced with the need to re...Starting at €8.20
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Olympic Group Acquisition of IDEAL
Marina Apaydin; Hend MostafaCase IVEY-9B12M047-ELeadership and People Management, Marketing, StrategyOlympic Group (OG) was an Egyptian white goods giant that made products such as water heaters, fans, and cookers. In 1997, OG decided to buy IDEAL, a large state-owned white goods firm. Being a monopoly in its markets, IDEAL had a strong brand name and market share, which made it very attractive for OG. Also, the products that IDEAL produced — refrigerators and washing machines — complemented OG’s products. A year after the acquisition, OG had to...Starting at €8.20
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Democrata: Exploring Opportunities for Local Growth
Marina Apaydin; Mike Akiki; Jamal BdeirCase IVEY-9B20M025-EStrategyOn May 12, 2016, the founder and development manager of Democrata, was considering the future of his clothing store, in light of an increase in visitors to the area from different regions of Lebanon. Democrata was a clothing and apparel store founded in 1974, providing the latest fashion trends to both women and men. It offered major brands and basic casual and formal wear at competitive prices for customers in all income ranges. With success and...Starting at €8.20
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Azza Fahmy Jewellery: Expand Locally or Internationally
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M098-EEntrepreneurship, StrategyThis is the second case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M099 and 9B14M023) can be used together or on a standalone basis. This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and a clear chain of...Starting at €8.20
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Azza Fahmy Jewellery: Restructuring a Successful Startup
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M097-EEntrepreneurship, StrategyThis case and the three others in this series (9B13M098, 9B13M099 and 9B14M023) can be used together or on a standalone basis.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. The issues are strategic in nature and typical of a growing business. Following the successful establishment of her company, she faces issues related to rapid growth; she is a “one-woman show” who...Starting at €8.20
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Akbank: Credit Card Division
Mary M. Crossan; Marina ApaydinCase IVEY-9B09M002-EStrategyThe Turkish financial sector has been developing rapidly and often unpredictably, offering an ideal backdrop to carry out an industry analysis in the dynamic environment of an emerging market. Akbank, one of the leading private Turkish banks, has been successful in taking advantage of the new opportunities that appeared in the credit card sector as a result of post-crisis restructuring of the financial services industry in the early 2000s. Launch...Starting at €8.20
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Azza Fahmy Jewellery: Going Online Post-revolution (A)
Marina Apaydin; Hend Mostafa; Leila KhauliCase IVEY-9B14M023-EEntrepreneurship, StrategyThis is the fourth case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M098 and 9B13M099) can be used together or on a standalone basis.Azza Fahmy Jewellery: Going Online Post-revolution (B) (9B14M024) is a supplement to this case.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes the changes that have occurred ...Starting at €8.20
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Azza Fahmy Jewellery: International Expansion
Marina Apaydin; Hend Mostafa; Mariam Mohamed Sherin; Mariam Ali Mobarak; Amal Mohsen Fahmy; Dina Sameh LabibCase IVEY-9B13M099-EEntrepreneurship, StrategyThis is the third case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M098 and 9B14M023) can be used together or on a standalone basis.This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. This case describes some of the first steps of doing business internationally in the West. Lacking international experience, the entrepreneur seeks...Starting at €8.20
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IXSIR Winery of Lebanon
Marina Apaydin; Sarah Jane Noujeim; Claire Chalouhi; Abdul Sattar OuaydaCase IVEY-9B17M044-EEntrepreneurship, StrategyIn the summer of 2016, the general manager of IXSIR Winery of Lebanon (IXSIR)—a young winery in Lebanon that offered customers a new level of quality by producing wine from a mixture of grapes harvested from different terroirs—received news of a bomb striking Beirut. IXSIR had been facing challenges competing in the unstable and risky local market, and the general manager realized that the bombing signalled rougher economic times ahead and likely...Starting at €8.20