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Allswell Productions: A Tough Act to Follow
Ian Dunn; Lauren NicolaasCase IVEY-W27952-EMarketingThe founder and executive director of Allswell Productions (Allswell), an amateur musical theatre company based in London, Ontario, and her team had seen tremendous success with their inaugural production, and they needed to determine what show to stage next. With a wide assortment of theatregoers in the London area, she needed to refine her target market and plan a production for the next season. She had to determine which show to stage, in whic...Starting at €8.20
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Backyard Pub: Inflatable Ideas
Ian Dunn; Jessica WelshCase IVEY-9B18M086-EEntrepreneurship, StrategyIn April 2017, a third year student at Western University was contemplating launching a new business, Backyard Pub. The company would rent inflatable pubs and party supplies to individuals planning outdoor summer gatherings across Southwestern Ontario. ThStarting at €8.20
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Character House Entertainment: The Moana Character Expansion
Ian Dunn; Jayson KilloranCase IVEY-9B18B021-EAccounting and Control, EntrepreneurshipCharacter House Entertainment was a small entertainment company in the Greater Toronto Area that provided Disney and cartoon-character performances for children’s birthday parties and corporate events. The company's customizable services featured musicalStarting at €8.20
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The Academy: Evaluating Growth Alternatives
Ian Dunn; Pooja KrishenCase IVEY-9B19B016-EAccounting and ControlThe Academy, a local CrossFit gym in Kitchener, Ontario, was determining how best to expand its business in order to continue its growth trajectory in a highly competitive industry. The gym’s co-owner and head coach needed to decide whether to invest in uStarting at €8.20
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Northwest Fitness: An Expansion Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B19B015-EAccounting and Control, EntrepreneurshipIn 2018, the owner of Northwest Fitness, a fitness business in London, Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on “functional fitness” training to help clients improve aspectsStarting at €8.20
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Investing in Nautilus, Inc.: To the Ground or to the Moon
Ian Dunn; Soomy ZimmoCase IVEY-W32691-EAccounting and Control, FinanceIn August 2022, a Canadian investor, Adam Eissa, was considering making an investment in Nautilus Inc. (Nautilus). Nautilus was a manufacturer of connected home fitness equipment that was experiencing financial volatility amid the COVID-19 pandemic. Before coming to a decision, Eissa wanted to analyze the financial data from Nautilus’s annual report and complete a business size-up of its corporate strategy.Starting at €8.20
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Bluewater Football Association
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B13B003-EAccounting and ControlThe finance director of a football association is considering adding a fourth team to the organization. Parents and players in the community want the football association to field a football team in the varsity division for players aged 17 and 18. The finance director needs to identify the amount of financing that would be required to operate a varsity team. She must project a cash budget for the upcoming operating period and also evaluate other ...Starting at €8.20
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Thistle Links: An Equity Financing Exercise
Ian Dunn; Martin EidenbergCase IVEY-W26409-EAccounting and ControlOn October 31, 2021, Thistle Links Inc. (Thistle), a sports management company headquartered in Toronto, Ontario, had just finished its fiscal year 2021. During the year, the company had experienced a wide variety of occurrences related to its equity financing activities. Starting with the shareholders’ equity section of the previous year’s statement of financial position, Thistle’s accountant is tasked with recording all transactions that occurr...Starting at €8.20
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Enigma Escape Rooms Ltd.: Horror-Themed Expansion
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B17B014-EAccounting and Control, EntrepreneurshipIn 2016, the founder of Enigma Escape Rooms Ltd. (Enigma) was investigating an opportunity to expand his business to a second location. A new location would offer three additional escape rooms, and Enigma would enter the horror-based genre of the market. Enigma had strong demand for its adventure-themed escape rooms during its first year of operations. With escape room popularity at an all-time high and new competitors in or entering the market, ...Starting at €8.20
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Claw and Kitty: Gripping a Potential Expansion
Ian Dunn; Helen LangCase IVEY-W34750-EAccounting and Control, FinanceIn April 2021, the owner and founder of Claw & Kitty (CK) in Markham, Ontario, was considering moving his claw machine arcade to a larger location to continue growing his business. The owner had managed to grow his business despite the challenge of numerous pandemic-related shutdowns, and now he wanted to expand. He needed to decide whether this was a good time to do so. Would CK be able to survive if the Ontario government implemented future loc...Starting at €8.20