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Northwest Fitness: An Expansion Opportunity - Teaching Note
Ian Dunn; Jessica WelshTeaching Note IVEY-8B19B015-EAccounting and ControlTeaching note for product 9B19B015.Starting at €0.00
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Crème Couture Bridal Inc.: Revenue Segmentation - Teaching Note
Ian Dunn; Edward GrayTeaching Note IVEY-8B19B017-EAccounting and ControlTeaching note for product 9B19B017.Starting at €0.00
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The Academy: Evaluating Growth Alternatives
Ian Dunn; Pooja KrishenCase IVEY-9B19B016-EAccounting and ControlThe Academy, a local CrossFit gym in Kitchener, Ontario, was determining how best to expand its business in order to continue its growth trajectory in a highly competitive industry. The gym’s co-owner and head coach needed to decide whether to invest in uStarting at €8.20
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Enigma Escape Rooms Ltd.: Horror-Themed Expansion
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B17B014-EAccounting and Control, EntrepreneurshipIn 2016, the founder of Enigma Escape Rooms Ltd. (Enigma) was investigating an opportunity to expand his business to a second location. A new location would offer three additional escape rooms, and Enigma would enter the horror-based genre of the market. Enigma had strong demand for its adventure-themed escape rooms during its first year of operations. With escape room popularity at an all-time high and new competitors in or entering the market, ...Starting at €8.20
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Hockley Valley Brewing Co. Inc.
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B14B006-EAccounting and Control, MarketingDuring the summer of 2013, the company founder and operations manager of Hockley Valley Brewing Co. Inc., a microbrewery situated in rural Ontario, were reviewing the company’s product mix. Sales at a recent summer festival showed a strong demand for light beers, rather than the dark ales that made up the majority of Hockley’s sales. Not only did the company compete with large multinational brewing companies, but they faced stiff competition from...Starting at €8.20