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Blizzard Entertainment, Inc.: Politics In Esports
Gerard Seijts; Jana Seijts; Benjamin BigioCase IVEY-9B20C033-ELeadership and People Management, StrategyOn October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world’s largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings—a responStarting at €8.20
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La Maison Simons: The Bra Backlash - Teaching Note
Jana Seijts; Gerard Seijts; Benjamin BigioTeaching Note IVEY-8B20C008-ELeadership and People ManagementTeaching note for product 9B20C008.Starting at €0.00
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Nestlé: A Social Media Nightmare (B)
Jana Seijts; Benjamin BigioCase IVEY-9B10M104-EInformation Technologies, StrategyThis case is a supplement to Nestlé: A Social Media Nightmare (A).Starting at €5.74
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Tracy Chan: “We Need to Talk”
Jana Seijts; Paul BigusCase IVEY-9B11C017-ELeadership and People ManagementTracy Chan, managing director of the Student Learning and Writing Services (SLWS) at St. Charles University in Calgary, Alberta, was faced with a difficult situation. Her newest employee, Michael Hinske, had just e-mailed her a list of faculty members he had contacted to educate on the SLWS writing program offered to graduate students. Chan quickly noticed that the faculty names were of individuals who had already been contacted. There was no ind...Starting at €8.20
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McDonald's Twitter Campaign: Hype Versus Reality
Jana Seijts; Paul BigusCase IVEY-9B13M123-EStrategyIn early January 2012, the director of social media for the McDonald’s Corporation (McDonald's) was challenged with a tall order. The corporation had just launched a large public relations campaign using the Twitter hashtag “#MeetTheFarmers” to promote connections with family farms and local suppliers. Maximizing a Twitter Promoted Trends expenditure, the director had switched the hashtag from “#MeetTheFarmers” to “#McDStories” halfway through th...Starting at €8.20
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Canadian Cancer Society: Fundraising Controversy
Jana Seijts; Paul BigusCase IVEY-9B11M098-EStrategyOn July 6, 2011, the communication director for the Canadian Cancer Society (CCS) in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget and how the CCS allocated millions of dollars each year. The article provided details on how the proportion of donation money that the CCS spent on cancer research each year had decreased fro...Starting at €8.20
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City in Crisis: Michael Taylor
Jana Seijts; Paul BigusCase IVEY-9B10M102-EStrategyOver the past four years the chief administrative officer (CAO) had worked hard to bring change to the city of Havenstock, Canada. Prior to his arrival at Havenstock in 2004, City Hall was awash in media scandal, secrecy, and suspicion. Moreover, the work environment at City Hall was plagued with closed-channel communication and a lack of trust between employees and management. Staff morale was low and the relationship with the press was tense. T...Starting at €8.20
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La Maison Simons: The Bra Backlash
Jana Seijts; Gerard Seijts; Benjamin BigioCase IVEY-9B20C008-EEntrepreneurship, Leadership and People ManagementLa Maison Simons was a successful 178-year-old, family-run fashion retailer with 15 locations across Canada and over CA$500 million in sales in 2018. On September 6, 2018, the president and chief executive officer (CEO), supported and approved the launch of a new marketing campaign featuring brassieres named after historic Canadian women. One of those women was the former chief justice of the Supreme Court of Canada, Beverley McLachlin. Within ho...Starting at €8.20
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCase IVEY-9B11M078-ELeadership and People Management, Marketing, StrategyThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Starting at €5.74
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Research in Motion: Blackberry Blackout (B)
Jana Seijts; Paul BigusCase IVEY-9B12M045-ELeadership and People Management, Marketing, StrategyThis case is a supplement to Research in Motion: Blackberry Blackout (A).Starting at €5.74