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Starship SpaceX: La disrupción en la cadena de valor del espacio
Jané, Joan; Guitard, BlancaCase OIT-11Entrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX fue constituida en 2002 con el fin de hacer realidad el ambicioso plan para colonizar Marte de Elon Musk, su fundador, CEO e ingeniero jefe Elon Musk. El Starship, que aspiraba a ser un "transportador colonial de Marte" o, en una definición más formal, un "sistema de transporte interplanetario" tanto en facilidad de acceso como asequibilidad, estaba diseñado para ser "como un avión" desde los puntos de vista especificacional y operacional....Starting at €8.20
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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Capacity Planning for Growth at Pirelli
Jané, Joan; Novoa, Alvaro; Burrow, FinnCase P-1200-EService and Operations ManagementPirelli shows a global demand growth in a noise-cancelling tyre technology for the coming years. Antonio Rossi, VP Global Operations has to present a strategic capacity plan that determines the capacity investments (and deinvestments) per plant and how allocate volumes to every plant. The demand is different per regions and the manufacturing costs per plant are different too so Antonio must decide the strategic capacity plan per plant and the opt...Starting at €8.20
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HP 3D Printing (A)
Jané, JoanCase P-1179-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the 2010?s, one of HP?s divisions located Barcelona, Spain, decided to enter into the 3D printing business under an OEM contract. The division was in charge of the mature large format printing business and its sustainability could be at risk if no new adjacent business was developed. Initially, HP managers thought 3D printing could leverage customers and its go-to-market strategy with the core large format printing business. So within a few ye...Starting at €8.20
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HP 3D Printing (A)
Jané, JoanCase P-1179Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEn la década de 2010, la división de HP de Barcelona, España, decidió entrar en el negocio de la impresión 3D a través de un contrato de OEM. La división se encargaba del negocio bien establecido de la impresión de gran formato y su sostenibilidad corría riesgo si no se desarrollaba ninguna otra línea de negocio nueva. Inicialmente, los directivos de HP pensaron que la impresión 3D podría beneficiarse de los clientes y la estrategia de mercado de...Starting at €8.20