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Glovo: Q-commerce, la evolución del E-commerce
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219Service and Operations ManagementEn junio de 2021, Glovo, la empresa española de delivery por excelencia, acababa de levantar 450 M de euros de financiación y rozaba los 2.000 M de valoración, en 5 años de vida. Sin embargo, el camino no había sido fácil para una empresa que versionaba el tradicional concepto de “recadero” incorporando tecnología. Su modelo de negocio había cambiado varias veces para competir en un mercado dominado por gigantes y encontrar su hueco en el mundo. ...Starting at €8.20
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GLOVO: Q-commerce, the evolution of E-commerce (French version)
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219-F-FRService and Operations ManagementEn juin 2021, Glovo, la société de livraison espagnole par excellence, venait de lever 450 M d'euros de financement et frôlait les 2 000 M de valorisation, en 5 ans de vie. Cependant, le chemin parcouru n'avait pas été facile pour une entreprise qui versionnait le concept traditionnel de “coursier ” en y incorporant la technologie. Son business model avait changé plusieurs fois pour rivaliser sur un marché dominé par des géants et trouver sa plac...Starting at €8.20
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GLOVO: Q-commerce, the evolution of E-commerce
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219-E-EService and Operations ManagementIn June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest ...Starting at €8.20
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GLOVO: Q-commerce, la evolución del E-commerce. Nota del profesor
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-219Service and Operations ManagementEn junio de 2021, Glovo, la empresa española de delivery por excelencia, acababa de levantar 450 M de euros de financiación y rozaba los 2.000 M de valoración, en 5 años de vida. Sin embargo, el camino no había sido fácil para una empresa que versionaba el tradicional concepto de “recadero” incorporando tecnología. Su modelo de negocio había cambiado varias veces para competir en un mercado dominado por gigantes y encontrar su hueco en el mundo. ...Starting at €0.00
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GLOVO: Q-commerce, the evolution of E-commerce. Teaching Note
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-219-E-EService and Operations ManagementIn June 2021, Glovo, the Spanish delivery company par excellence, had just raised 450 M euros in financing and was close to 2,000 M in valuation, five years after its foundation. However, the path had not been easy for a company that was versioning the traditional concept of “errand boy” by incorporating technology. Its business model had changed several times to compete in a market dominated by giants and find its place in the world. Its latest ...Starting at €0.00
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Grupo Éxito: Una propuesta de valor para todos
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-228Service and Operations ManagementGrupo Éxito era uno de los líderes en el retail sudamericano. No obstante, en 2019, comenzaba a ver erosionada su cuota de mercado en Colombia, debido a la llegada del low cost, el e-commerce y el delivery de última milla. Las tendencias en el retail colombiano tampoco ayudaban, con un consumidor que había cambiado sus hábitos de consumo, más focalizados en la digitalización, acudiendo a empresas de delivery de última milla y buscando la rapidez ...Starting at €8.20
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GLOVO: Q-commerce, the evolution of E-commerce (Italian version)
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-219-I-ITService and Operations ManagementNel giugno 2021, Glovo, la società di consegne spagnola per eccellenza, aveva appena raccolto 450 milioni di euro di finanziamento e aveva sfiorato i 2.000 milioni di valutazione, in 5 anni di vita. Tuttavia, la strada non era stata facile per un'azienda che stava trasformando il tradizionale concetto di "fattorino" integrando la tecnologia. Il suo modello di business era cambiato più volte per competere in un mercato dominato dai giganti e trova...Starting at €8.20
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Makro. The omnichannel strategy in acction
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-237-E-EService and Operations ManagementMakro Spain (a subsidiary of the Metro group in this country) is a distribution company focused on servicing the Horeca channel (hotels, restaurants, cafes). After years of stable albeit meager growth and after overcoming a pandemic that forced the company’s customers to remain out of business, the company has an ambitious strategy for 2022: doubling turnover and reaching 3 billion EUR by the end of the decade. MAKRO has discovered that omnichann...Starting at €8.20
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Makro Omnicanalidad en acción
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-237Innovation and ChangeMakro España (filial en este país del grupo Metro), una empresa distribuidora centrada en el servicio al canal Horeca (Hoteles, restaurantes, cafeterías). Después de años de un crecimiento estable pero exiguo, y tras superar una pandemia que obligó a sus clientes a permanecer sin actividad trazan en 2022 una ambiciosa estrategia: duplicar su facturación y alcanzar los 3.000 millones de euros para el final de la década. Han descubierto que sus cli...Starting at €8.20
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Alibaba Group: An ecosystem at the service of global digitization. Teaching Note
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-211-E-EInnovation and ChangeBy 2020, ALIBABA was the most powerful technology company in China and one of the leading companies on the planet. Its goal was to facilitate business anywhere in the world by creating an ecosystem where each company was free to set its own strategy. Alibaba’s bet on Spain, a bridgehead for Europe, was taking-off the ground during times of upheaval due to tensions in international trade and the health situation caused by the COVID-20 pandemic. Th...Starting at €0.00