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Grupo Aramón: Snow and Mountain Tourism: Managing media relations
Sanders, Karen; Paniagua Granados, Francisco JavierCase M-1268-EKnowledge and Communication, Leadership and People ManagementGrupo Aramón is a publicly-owned corporation dedicated to the world of snow tourism. The Group was founded in 2002 to "promote socio-economic development in the regions in which it operates by creating a range of modern and innovative ski and mountain tourism facilities." Grupo Aramón consists of five ski resorts in the autonomous community of Aragón and is defined as "the foremost Spanish group for snow and mountain tourism." The company's commu...Starting at €8.20
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Grupo Aramón: turismo de nieve y de montaña
Sanders, Karen; Paniagua Granados, Francisco JavierCase M-1268Knowledge and Communication, Leadership and People ManagementEl Grupo Aramón es una sociedad anónima de titularidad pública dedicada al mundo del turismo de nieve. El Grupo se fundó en el año 2002 con el fin de "impulsar el desarrollo económico social de las comarcas en las que opera, mediante la creación de una oferta de turismo de esquí y montaña moderna e innovadora". El Grupo Aramón está compuesto por cinco estaciones de esquí de la comunidad autónoma de Aragón y se define como "el primer grupo español...Starting at €8.20
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Boston Consulting Group, The - Addendum to strategy consulting in Europe, 1997
Rodríguez-Llauder, María Dolores; Bølset, N.; Vilà, JoaquimCase DG-1268-EStrategyBrief description of the profile of this strategy consulting company, covering the following aspects: historical developments, current position in the industry, basic strategic choices, basic organizational design, performance measures and current company challenges. Intended to be used as a complementary material to the industry case DG-1194-E Strategy consulting in Europe - 1997.Starting at €8.20
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Costarsa (E)
Chiesa, Cosimo; Ruggeri F.Case M-988MarketingLa creciente complejidad del mercado obliga a reorganizar la labor comercial especializando a los vendedores por canales y según el tamaño de los clientes. Una idea concreta es crear los "key-account" aunque se dude acerca de si deben depender directamente de la cabecera de la división o seguir despachando al Jefe de Zona.Starting at €5.74
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e-Clio
Pérez Castro, Carlos; de Toro, Juan ManuelCase M-1119MarketingEl product manager de Clio debe presentar un plan de relanzamiento del modelo para el año 2001 con el fin de recuperar la cuota de mercado alcanzada el año anterior y, a la vez, rejuvenecer la marca Clio en su target.Starting at €8.20
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e-Clio
Pérez Castro, Carlos; de Toro, Juan ManuelCase M-1119-EMarketingThe Clio product manager must submit a plan for the 2001 relaunch of the model, aimed at recovering the market share achieved the previous year while, at the same time, giving the Clio brand a younger image with its target audience.Starting at €8.20
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M-Pesa - Mobile Banking in Kenya
Sieber, Sandra; Lago, Alejandro; GO, TimothyCase SI-192-EInformation Technologies, Innovation and Change, Service and Operations ManagementM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Starting at €8.20
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCase SI-192-ZHInformation Technologies, Innovation and Change, Service and Operations ManagementM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Starting at €8.20
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Afilent (E): Operaciones corporativas en tiempos de crisis
Altamirano, Juan José; Segarra, José AntonioCase M-1245Corporate Governance, FinanceDespués de tres años de negociaciones, con sus empresas inmersas en una profunda crisis sectorial y de pais, los grupos Afilent y SEM han llegado a un acuerdo para la integración de sus operaciones. Inesperadamente, en el último momento antes de la firma definitiva, el presidente del grupo SEM cuestiona la bondad de la operación y la ecuación de canje, enfrentándose a sus propios accionistas de referencia... El grupo Afilent debe decidir cómo pro...Starting at €5.74
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74