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TTK Prestige: Economic Value Added Analysis
Varun Dawar; Rakesh Arrawatia; Arit ChaudhuryCase IVEY-9B16N062-EFinance, StrategyIn 2014, an analyst with a leading investment company wanted to evaluate the financial performance of a kitchen appliances company, TTK Prestige Ltd., headquartered in Bangalore, India. To accomplish this task, the analyst decided to use the economic value added (EVA)-based performance measure, which accorded importance to value creation by management for its shareholders. Recently, there had been a shift away from traditional approaches of measu...Starting at €8.20
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ROQ.AD and the Ad-Tech Industry
Christopher Williams; Umair ShafiqueCase IVEY-9B16M069-EEntrepreneurship, StrategyBy August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices...Starting at €8.20
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Smaart Home Furniture: Adding Value by Adding Services
Vidya Suresh; M SelvalakshmiCase IVEY-9B19M090-EEntrepreneurship, StrategyIn 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded playerStarting at €8.20
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Smaart Home Furniture Adding Value by Adding Services - Teaching Note
Vidya Suresh; M SelvalakshmiTeaching Note IVEY-8B19M090-EStrategyTeaching note for product 9B19M090.Starting at €0.00
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Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
S.P. Raj; Atanu AdhikariCase IVEY-9B12A055-EMarketingThis case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more custom...Starting at €8.20
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Hubang Chili Sauce: Adding Pungency to a Competitive Emerging Market - Teaching Note
Harry Xia; Jianping Xu; Hui Sang; Xilin YangTeaching Note IVEY-W33464-EMarketing, StrategyTeaching note for product W33463.Starting at €0.00
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Jio and Facebook: Adding Value through an Alliance - Teaching Note
Prashant Salwan; Shailesh Pandey; Srinivasan R IyengarTeaching Note IVEY-8B21M006-EStrategyTeaching note for product 9B21M006.Starting at €0.00
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Jio and Facebook: Adding Value through an Alliance
Prashant Salwan; Shailesh Pandey; Srinivasan R IyengarCase IVEY-9B21M006-EStrategyIn April 2020, Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance Industries Limited, announced an alliance with social media giant Facebook Inc. (Facebook). This was the biggest foreign direct investment for a technology firm in India. The association between Jio and Facebook offered both firms many opportunities, and the strengths and core competencies of the two organizations promised to create value for Indian consumers and busines...Starting at €8.20
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
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Hubang Chili Sauce: Adding Pungency to a Competitive Emerging Market
Jianping Xu; Hui Sang; Harry Xia; Xilin YangCase IVEY-W33463-EMarketing, StrategyIn 2015, Hubang chili sauce was launched in China’s highly competitive emerging condiment and sauce market. Instead of undertaking direct competition and a costly price war in traditional retail channels already dominated by a market leader, Wenjin Lu, a local entrepreneur and the chief executive officer of Hubang, developed a unique strategy to achieve breakthroughs via online-to-offline (O2O) food delivery platforms, whose consumers were made u...Starting at €8.20