This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Being Monica
Gerard SeijtsArticle IVEY-9B16TB02-EStrategyIn this Ivey Business Journal Q&A, Monica Lewinsky — former White House intern and “patient zero” of online harassment — talks with Ivey Professor Gerard Seijts about what it takes to survive shame and bullying on a global scale. She offers two important considerations for victims of public humiliation. First, many people — those bullied and otherwise — suffer from shame or some form of public humiliation, and there is no reason to suffer in sile...Starting at €8.20
-
Being Different: Exchange Student Experiences
David T.A. Wesley; Henry W. LaneCase IVEY-9B04C005-ELeadership and People ManagementThis case is about African-American, Latin American and Asian undergraduate, international business majors from a Boston-area university who traveled to Spain, France and Germany for a year-long period of study and work. Presented are their experiences being minority students in Europe. The experiences range from annoying stares to aggressive propositions from men. This case can be used with the note The Changing Face of Europe: A Note on Immigra...Starting at €8.20
-
Being an Old Organization Can Still Be a Good Thing
Vedrana Savic; Michael Moore; Babak MoussaviArticle IVEY-9B19TC03-ELeadership and People ManagementResearch shows mature firms can turn their age into an advantage. All it takes is the right perspective, even in the Digital Age.Starting at €8.20
-
Mabe: Learning to Be a Multinational (B)
José Luis Rivas; Cristina Odalis Ventura González; Daniel Alejandro Hernández AldacoCase IVEY-9B15M121-EStrategyMexican electric appliances company Mabe had grown from being a leading national firm in its field to an international company with presence in most of the Americas and Russia. It had ventured into emerging markets and intended to continue its expansion to other countries. The company gathered together five directors to form an Action Learning team that would evaluate its entry into India together with directors from its potential partner, Italia...Starting at €5.74
-
Google's Way - Don't Be Evil
Pratima Bansal; Marlene J. Le BerCase IVEY-9B07M067-EStrategyWall Street's darling, Google Inc., offered more than a pretty financial picture. Poverty, communicable diseases and climate change - some of the world's largest problems - were also key interests of Google's cofounders. By applying innovation and significant resources, Google's cofounders hoped that their efforts in these areas would one day eclipse Google itself in worldwide impact. On February 22, 2006, Google Inc. announced the appointment of...Starting at €8.20
-
Dolce & Gabbana: Racism, Stereotypes, or Being Funny
Ann Peng; Jiya HaiCase IVEY-9B20C004-ELeadership and People Management, StrategyOn November 21, 2018, the Italian luxury fashion brand Dolce & Gabbana (D&G) cancelled a show that was scheduled to take place in Shanghai, China, after controversial video advertisements and private Instagram messages, allegedly sent by Stefano Gabbana himself, went viral. The videos were seen by many to be racist, and they resulted in subsequent boycotts by Chinese celebrities and consumers. As D&G struggled to regain market share in China and ...Starting at €8.20
-
The Delhi Land and Finance IPO: To Be or Not to Be
Nandita Yadav; Pratap Chandra BiswalCase IVEY-9B12N023-EAccounting and Control, Finance, StrategyDLF was the largest real estate player in India, possessing a strong home market in Delhi and Gurgaon (the National Capital Region, NCR). The Indian real estate market was growing rapidly, and DLF wanted to convert this growth opportunity into a country-wide presence by building significant land reserves. With huge debt on its balance sheet, the company decided to raise finance through equity. The stock markets were on a rise, and the timing was ...Starting at €8.20
-
Mabe: Learning to Be a Multinational (A)
José Luis Rivas; Luis ArciniegaCase IVEY-9B13M042-EStrategyAWARD WINNING CASE - Latin American Business Cases Award, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. A Mexican appliance manufacturer, MABE, has evolved quickly after selling nearly half its stake to a large multinational company in the early 1990s. The manufacturer was then able to dominate the Mexican appliances market and venture into other Latin American countries. Just before the 2008 financial crisi...Starting at €8.20
-
Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
-
Xoxoday: Solving the Conundrum of Gamification and Well-Being
Mohammad Bilal, Jyotsna BhatnagarCase IVEY-W31046-ELeadership and People ManagementNreach Online Services Private Limited (doing business as Xoxoday) is a technology company that builds digital infrastructure for rewarding employees, customers, and partners through perks, incentives, and disbursement payouts. Incorporated in 2018, it has grown at a scorching pace; in just a little over three years, it has acquired more than one thousand clients that leverage their technology infrastructure to run rewards programs for about two ...Starting at €8.20