This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Zhiyuan: Digital Transformation in Supply Chain Financing Service - Teaching Note
Junfeng Tian; Wei Li; Jing Chen; Yanhong SiTeaching Note IVEY-W34641-EService and Operations Management, StrategyTeaching note for product W34640.Starting at €0.00
-
Zhiyuan: Digital Transformation in Supply Chain Financing Service
Junfeng Tian; Wei Li; Jing Chen; Yanhong SiCase IVEY-W34640-EService and Operations Management, StrategyOne afternoon on January 10, 2020, Zhengting Chen, the chief executive officer of Sichuan Zhiyuan Digital Finance Information Technology Co., Ltd. (Zhiyuan), was reading an internal report on the company’s performance. Founded in 2013 in Chengdu, Zhiyuan was one of the first platform companies to provide traditional supply chain financial services in southwest China. Zhiyuan had experienced a decrease in both annual revenue in 2019 and year-over-...Starting at €8.20
-
Huanglongxi Ancient Town: Digital Transformation of Cultural Tourism - Teaching Note
Ning Su, Yang Chen, Qi Song, Si Shi, Carol HsuTeaching Note IVEY-W26300-EInformation Technologies, StrategyTeaching note for product W26299.Starting at €0.00
-
Huanglongxi Ancient Town: Digital Transformation of Cultural Tourism
Ning Su; Yang Chen; Qi Song; Si Shi; Carol HsuCase IVEY-W26299-EInformation Technologies, StrategyHuanglongxi, a historic town in Sichuan Province, topped the list of “China’s Iconic Cultural Tourism Towns 2020.” In October 2017, Zhang Dafan, the executive director of the Huanglongxi Overseas Chinese Town Group (OCT), had led his team in initiating aStarting at €8.20
-
Ramadan Sharing Fridges: Keeping a Non-Profit Afloat
Gita Bajaj; Bernard BuissonCase IVEY-9B18M106-EEntrepreneurship, StrategyIn June 2016, Sumayyah Sayed, a resident of Dubai, United Arab Emirates, decided to donate food to those who needed it through a sharing fridge for the full month of Ramadan. When she noted the extent of the need for more help, she turned to social media. What followed demonstrated the power of social media campaigns and the collective management of supply chains and perhaps initiated a new entrepreneurial venture. Within one month, the Facebook ...Starting at €8.20
-
Goodyear Tire & Rubber: M&A Synergies
Mark SimonsonCase IVEY-W32285-EAccounting and Control, FinanceIn late 2020, The Goodyear Tire & Rubber Company (Goodyear)’s chief executive officer, Richard Kramer, told Cooper Tire & Rubber Company (Cooper)’s chief executive officer, Bradley Hughes, that Goodyear would submit an acquisition proposal by the end of the year. Goodyear had spent the last two years enduring global weakness in the automotive industry and the onset of the worldwide COVID-19 pandemic, which contributed to Goodyear’s stock falling ...Starting at €8.20
-
Frank W. Horner Limited (Spanish version)
John QuelchCase IVEY-9A81AS07MarketingEl gerente de marketing de productos sin receta (OTC, por sus siglas en inglés) de la compañía farmacéutica Frank W. Horner Limited de Montreal, estaba planeando su estrategia de comunicación del periodo 1978-79 para su producto Fevertest. Descrito por McLoughlin como nuestra primer promoción real para productos de consumo, Fevertest consistía de una fina lámina plástica, que al ser aplicada en la frente, indicaba si un individuo tenía fiebre, o ...Starting at €8.20
-
Molson Canada: Social Media Marketing (Spanish version)
Deborah Compeau; Israr QureshiCase IVEY-9B08AS14MarketingEste caso describe experimentos de Molson con los medios sociales de comunicación para crear conocimiento de marca. Ilustra los temas implicadas en la comercialización de los medios de comunicación sociales. Molson se enfrentó con el desafío de cómo rápidamente el contenido de los medios de comunicación social podría extenderse a diversos grupos. Había un peligro real de salir afuera de su control si Molson no responderían con rapidez El caso ani...Starting at €8.20
-
Great Recession, 2007-2010: Causes and Consequences (Spanish version)
David W. Conklin; Danielle CadieuxCase IVEY-9B10MS08Finance, StrategyUna recesión en la economía de los E.E.U.U. comenzó a finales de 2007. Las preocupaciones profundizadas como crisis financiera épica rompieron negocio y confianza del consumidor. Por l’otoño de 2008, los Estados Unidos estaban en el medio de la recesión peor desde los años 30, y las instituciones financieras mayores estaban en el borde de la bancarrota. La crisis financiera y la recesión se extendieron en todo el mundo. Varios vieron un riesgo qu...Starting at €8.20
-
Lockhurst Hotels International (Spanish version)
Michiel R. LeendersCase IVEY-9A83DS04Service and Operations ManagementEl vicepresidente de las operaciones canadienses de Lockhurst Hotels International enfrenta la siguiente situación: el director de las operaciones en Ontario había recibido una oferta de trabajo con otra cadena de hoteles con un salario anual de U$15,000 sobre su sueldo actual. El vicepresidente se pregunta que acción, si alguna, debe tomar.Starting at €8.20