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Mrs. Fields, Inc.--1988-92 (Spanish Version)
Applegate, Lynda M.; Pearlson, KeriCase HBS-116S09Information TechnologiesContinúa la historia de Mrs. Fields Cookies. Explora los nuevos retos que la compañía enfrentó la gestión de su crecimiento y su expansión geográfica de los productos y de los mercados a través de tiendas de combinación. Detalla la decisión de Debbi y Randy campos para delegar la responsabilidad de gestión.Starting at €8.20
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The United States and Their Constitution--1763-92 (Spanish version)
Moss, David A.Case HBS-707S30Economics1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexander Hamilton as Secretary of the Treasury in the first Washington Administration (1789-1792). A complete version o...Starting at €8.20
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Accor: Strengthening the Brand with Digital Marketing
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-315138-EMarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating howStarting at €8.20
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Antoine Leboyer and GSX
Ruback, Richard S.; Yudkoff, RoyceCase HBS-214038-EEntrepreneurshipInstructors should consider the timing of making videos available to students, as they may reveal key case details. Antoine Leboyer (HBS '92) acquired the Swiss-based software company GSX in February 2008. He managed through the recession of 2008-2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software development. By mid-2012 Leboyer believed GSX was positioned to invest in...Starting at €8.20
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Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Starting at €8.20
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Olympus (A)
Lorsch, Jay W.; Srinivasan, Suraj; Durante, KathleenCase HBS-413040-ELeadership and People ManagementAs 2012 approached the woes of the financial crisis seemed to be fading, companies were resuming business as usual and some of the scrutiny on corporate governance practices began to recede as well. That is until another major financial scandal emerged in Japan in the fall of 2011. It was slowly revealed that the 92-year-old camera and medical photo-imaging company, Olympus, had been hiding its losses for more than a decade - to the tune of $1.7 ...Starting at €8.20
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Olympus (A), Teaching Note
Lorsch, Jay W.; Srinivasan, SurajTeaching Note HBS-114072-ELeadership and People ManagementTeaching Note for 413040. As 2012 approached the woes of the financial crisis seemed to be fading, companies were resuming business as usual and some of the scrutiny on corporate governance practices began to recede as well. That is until another major financial scandal emerged in Japan in the fall of 2011. It was slowly revealed that the 92-year-old camera and medical photo-imaging company, Olympus, had been hiding its losses for more than a dec...Starting at €0.00
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Pipelines, Platforms, and the New Rules of Strategy
Van Alstyne, Marshall W.; Parker, Geoffrey; Choudary, Sangeet PaulArticle HBS-R1604C-EStrategyFor decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline" businesses, which succeed by optimizing the activities in their value chains--most of which they own or control. "Platform" businesses that bring together consumers and producers, as Uber, Alibaba, and Airbnb do, require a different approach to strategy. The critical asset of a platform is external...Starting at €8.20
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The Ultimate Marketing Machine
Arons, Marc de Swaan; van den Driest, Frank; Weed, KeithArticle HBS-R1407C-EMarketingThough social and digital media are rapidly transforming marketing and new tools emerge daily, in most firms the organization of the function hasn't changed in 40 years. How should marketers revamp their strategies, structures, and capabilities to meet the new realities? To find out, the consultancy EffectiveBrands and its partners conducted a study involving 10,000 marketers from 92 countries, which examined what separated high-performing mark...Starting at €8.20
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Pipelines, Platforms, and the New Rules of Strategy (Spanish version)
Van Alstyne, Marshall W.; Parker, Geoffrey; Choudary, Sangeet PaulArticle HBS-R1604CStrategyFor decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline" businesses, which succeed by optimizing the activities in their value chains--most of which they own or control. "Platform" businesses that bring together consumers and producers, as Uber, Alibaba, and Airbnb do, require a different approach to strategy. The critical asset of a platform is external...Starting at €8.20