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Christie's: The Art of Lending
Allayannis, George (Yiorgos); Sesia, AldoCase DARDEN-F-2065-EFinanceThe partially fictionalized, field-based case focuses on the emergence of art finance, which provides liquidity to art collectors by structuring loans using pieces of art as collateral. Sayuri Ganepola, global managing director of art finance at Christie�s, has to decide whether to lend against a portfolio of art, and if so, what risks such a loan might entail, given her overall portfolio of art loans. Ganepola provides a view of art lending from...Starting at €8.20
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The Virginia Museum of Fine Arts: A Growth Orientation (A)
Goldberg; Rebecca; Matherne; G. PaulCase DARDEN-OM-1611-EService and Operations ManagementThis mini-case set describes the challenges facing the new leadership of Richmond’s Virginia Museum of Fine Arts (VMFA) to revitalize and save the Museum. Alex Nyerges and Michael Taylor arrived in 2006 at a key point in the institution’s history. Membership was flagging at around 5;000; and a major construction project was $20 million over budget. Residents of Richmond felt increasingly disconnected from the museum. Some even viewed its collect...Starting at €8.20
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The Virginia Museum of Fine Arts: A Growth Orientation (B)
Goldberg; Rebecca; Matherne; G. PaulCase DARDEN-OM-1612-EService and Operations ManagementThis mini-case set describes the challenges facing the new leadership of Richmond’s Virginia Museum of Fine Arts (VMFA) to revitalize and save the Museum. Alex Nyerges and Michael Taylor arrived in 2006 at a key point in the institution’s history. Membership was flagging at around 5;000; and a major construction project was $20 million over budget. Residents of Richmond felt increasingly disconnected from the museum. Some even viewed its collect...Starting at €5.74
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The Business of Broadway: When Art Meets Business
Cian, Luca; Eagan, Patt; Tennyson, TreTechnical Note DARDEN-M-1024-EMarketingWhile there will always be a place in this world for “art for art’s sake,” the artistic value of creative works need not be diminished by the application of commercial considerations. In fact, the argument can be made that both artist and consumer benefitStarting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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The Fine Art of Financing: The JPMorgan Private Bank and Lending Against Art
Evans, Richard B.; Kräussl, Roman; Matos, Pedro; Spaenjers, ChristopheCase DARDEN-F-1760-EFinanceDue to an increase in the number of wealthy individuals the demand for artwork had increased, and artwork was considered an investment asset. Artwork was listed as a “treasure asset” or an “investment of passion” by investment industry publications, recogStarting at €8.20
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Transformation of Marketing at the Ohio Art Company (B)
Farris, Paul W.; Venkatesan, Rajkumar; Murray, Meghan; Moon, DustinCase DARDEN-M-0838-EMarketingOhio Art shifts its advertising and distribution strategy for a new line of construction toys aimed at adults called nanoblock. Distribution focuses on toy and hobby outlets, avoiding mass merchandisers, but Amazon.com is also stocking and selling the nanoblock line. Digital marketing strategies are being developed for both promotion through Amazon.com and social media. While shifting marketing to new media, management is distracted by the media ...Starting at €5.74
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The Art of the Effectual Ask
Sarasvathy, Saras D.; Whiffen, SaraTechnical Note DARDEN-ENT-0225-EEntrepreneurshipEntrepreneurs strive to solve problems and create value through partnerships. Studying how they do that led to the hypothesis that “asking” played a critical role in the success of an entrepreneur. This note addresses studies of expert entrepreneurs and how they differ from novice entrepreneurs, including discussion on type, method, and frequency of asking, as well as effectual reasoning.Starting at €8.20
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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Advertising Experiments at the Ohio Art Company
Farris, Paul W.; Venkatesan, RajkumarCase DARDEN-M-0752-EMarketingThis case is intended to be part of a first-year MBA marketing course, or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. The case provides students with examples of two real advertising experiments and the challenges involved in executing the experiments. It allows for a discussion of the need for advertising experiments, and also, at a more general level, the need to measure t...Starting at €8.20