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Design Thinking in Action (C): Experimentation in Action at South Western Railway
Liedtka, Jeanne M.Case DARDEN-S-0379-EStrategyThis third case in the series that begins with “Design Thinking in Action (A): South Western Railway” (UVA-S-0377) describes two waves of experimentation undertaken by UK railway operator South Western Railway (SWR) and its design-consultancy partner, David Kester & Associates (DK&A), during the deliver stage of their joint project to improve customer experience at SWR. They had followed a classic design thinking methodology, discovering customer...Starting at €5.74
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The Design of Experiments
Liedtka, Jeanne M.; Chen, ElizabethTechnical Note DARDEN-BP-0564-ECorporate GovernanceIn innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pilots rather than learning-oriented experiments. Building an evidence base behind new ideas, and particularly being ready to discard what doesn’t work, is critical for successful innovation. This technical note provides a hands-on, step-by-step guide a...Starting at €8.20
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Ten Tools for Design Thinking
Liedtka, Jeanne M.; Ogilvie, TimothyTechnical Note DARDEN-BP-0550-ECorporate GovernanceThis technical note is part of a course module that focuses on teaching design-thinking skills and 10 tools to identify and implement innovation and growth opportunities. It can be taught to MBA, undergraduate, or executive groups. The note and its accompanying teaching note includes an explanation of why design thinking is a useful addition to a business curriculum, an outline for a 15-session course, a description of the 10 design tools taught,...Starting at €8.20
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Design Thinking in Action (C): Experimentation in Action at South Western Railway (ABRIDGED)
Liedtka, Jeanne M.Case DARDEN-S-0389-EStrategyThis abridged case, the third in a series that begins with “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), describes two waves of experimentation undertaken by UK railway operator South Western Railway (SWR) and its design-consultancy partner, David Kester & Associates (DK&A), during the deliver stage of their joint project to improve customer experience at SWR. They had followed a classic design thinking methodology, discove...Starting at €5.74
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Design Thinking in Action (B): From Insights to Ideas at South Western Railway
Liedtka, Jeanne M.Case DARDEN-S-0378-EStrategyThis case, a follow-up to “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy partner, DK&A, beginning work on a project to improve passenger experience. The team followed a classic design thinking methodology, the Double Diamond, focused on four steps—discover, define, develop, and deliver—and created an ambitious three-month schedule to meet a tight delivery deadline....Starting at €5.74
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Innovation Impact Assessment
Liedtka, Jeanne M.Exercise DARDEN-S-0406-EStrategyImagine the impact on your students’ motivation and learning if they could personally assess themselves—and receive peer feedback—on the critical behaviors that would make them better innovators. As faculty, we know that innovation capabilities are fundamental life skills, regardless of the disciplinary interests and career choices our students make. Based on over a decade of research at UVA’s Darden Business School, we know that facilitating st...Starting at €8.20
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Design Thinking at Arena Industries: Designing an Employee Wellness Approach
Liedtka, Jeanne M.; Brozenske, RachelCase DARDEN-S-0240-EStrategyThis field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Trenton State College: Designing a Faculty Retirement Experience” [UVA-S-0241] and “Land O’Lakes: The Search for Growth” [UVA-S-0248]). A teaching note for all three cases, “Design Thinking Course Module (TN)” (UVA-BP-0550TN), offers additional essential pedagogical tools ...Starting at €8.20
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Design Thinking in Action (B): From Insights to Ideas at South Western Railway (ABRIDGED)
Liedtka, Jeanne M.Case DARDEN-S-0388-EStrategyThis case, a follow-up to “Design Thinking in Action (A): South Western Railway” (UVA-S-0377) and an abridged version of "Design Thinking in Action (B): From Insights to Ideas at South Western Railway" (UVA-S-0378), finds South Western Railway (SWR) and its design-consultancy partner, David Kester & Associates (DK&A), beginning work on a project to improve passenger experience. The team followed a classic design thinking methodology, the Double D...Starting at €5.74
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Design Thinking at Trenton State College: Designing a Faculty Retirement Experience
Liedtka, Jeanne M.Case DARDEN-S-0241-EStrategyThis field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Designing an Employee Wellness Approach” [UVA-S-0240] and "Land O'Lakes: The Search for Growth" [UVA-S-0248]). A teaching note for all three cases, “Design Thinking Course Module (TN)” (UVA-BP-0550TN), offers additional essential pedagogical tools to the ...Starting at €8.20
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Land O'Lakes: The Search for Growth
Moore, Marian Chapman; Liedtka, Jeanne M.; West, MimiCase DARDEN-S-0248-EMarketingThis field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Designing an Employee Wellness Approach” [UVA-S-0240] and “Design Thinking at Trenton State College: Designing a Faculty Retirement Experience” [UVA-S-0241]). A teaching note for all three cases, “Design Thinking Course Module (TN)” (UVA-BP-0550TN), offer...Starting at €8.20