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Patrick Bugas
Weiss, Elliott N.; Shrestha, PratikCase DARDEN-OM-1559-EService and Operations ManagementPatrick Bugas must determine a staffing plan to meet targets for average speed of answer (ASA) for a telephone call center. 35,000 records are included in a spreadsheet for student analysis. This case is used in Darden’s first-year required "Operations" course and in the "Management of Service Operations" elective. It would also serve well as an exam case. Pedagogically, it works best in a module on queueing theory. The instructor could either pr...Starting at €8.20
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MoGen, Inc.
Eades, Kenneth M.; Holsenbeck, AlexCase DARDEN-F-1559-EFinanceIn 2006, Merrill Lynch became the lead book runner for a $5 billion convertible bond issue for MoGen, Inc., which was the single-largest convertible bond issuance in history. Merrill Lynch’s Equity Derivatives Group needed to convince MoGen’s management of the best coupon rate and conversion premium for MoGen and the potential investors in the issue. This pricing decision requires students understand the concept of valuing a convertible as the su...Starting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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MoGen, Inc. - Teaching Note
Eades, Kenneth M.Teaching Note DARDEN-F-1559TN-EFinanceTeaching note for product F-1559Starting at €0.00
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCase DARDEN-E-0343-EBusiness Ethics and Corporate Social ResponsibilityAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Starting at €8.20
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Advanced Laser Clinics (E)
Clawson, James G.; Ryan, ElizabethCase DARDEN-OB-0890-ELeadership and People ManagementHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Starting at €5.74
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Warren E. Buffett, 2015
Bruner, Robert F.; DuBois, JakeCase DARDEN-F-1769-EFinanceThis case was designed as an introduction to a finance course or a module on capital markets. Alternatively, it could be used as a basic introduction to methods of valuing a firm. A detailed teaching note provides instructors with a teaching plan for either scenario. Set in August 2015, students are asked to evaluate Warren Buffett’s decision to acquire the aerospace-parts supplier Precision Castparts Corporation (PCP), which would be the largest...Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20